Marketing Specialist

4 weeks ago

Pincher Creek, Canada Canada West Ski Areas Association Full time

Position Overview

The Marketing Specialist, integral to the Canada West Ski Areas Association's sales and marketing team, collaborates closely with fellow coordinators and reports directly to the Sales & Marketing Manager. This role is chiefly accountable for the strategic planning, design, organization, and execution of the association's marketing and communication initiatives, alongside managing the digital footprint (website and social media) of the organization.

What We Provide

– Comprehensive mountain season passes for employees and their families

– Various employee discounts across the association

– Health and dental coverage (after three months of continuous employment)

– Opportunity to work in the stunning Canadian Rockies

– Competitive salary based on experience

– Professional growth opportunities

– Full-time, year-round employment (40 hours per week)

Key Responsibilities

– Assist in developing and refining the organization's creative standards, ensuring all subsequent creative outputs align with these standards.

– Generate innovative concepts and ideas to promote various products, experiences, and upcoming events.

– Oversee the design process for digital/social media advertisements, signage, brochures, flyers, product packaging, print advertisements, etc.

– Collaborate with third-party media partners, including purchasing media space and analyzing ad performance.

– Effectively communicate promotions, upcoming events, and conditions through diverse communication channels.

– Enhance and regularly update content on the association's website.

– Utilize tools such as Google Analytics and CRM data to shape and continuously refine marketing campaigns.

– Manage multiple social media platforms (Facebook, Instagram, LinkedIn, Twitter, and YouTube).

– Design, plan, organize, and occasionally participate in regional and national trade show initiatives.

– Coordinate and facilitate familiarization tours in collaboration with external public relations agencies and regional media.

– Develop and implement a season-long influencer/ambassador program in partnership with regional influencers.

Qualifications

– A degree or diploma in marketing or a related field.

– Intermediate skills in photo and video editing (Adobe Photoshop, Premiere, or similar software).

– Previous experience in a marketing and communications role, with preference for candidates with over three years of experience.

– Experience in website design, particularly with WordPress-based sites.

– Knowledgeable in search engine optimization (SEO) techniques.

– Familiarity with Google Analytics.

– Prior experience with email marketing software.

– Exceptional written and verbal communication skills.

– Strong creative, analytical, and problem-solving abilities.

– Capability to work under pressure, manage workload effectively, and meet deadlines.

– Proficient skier or snowboarder with a positive and proactive approach to teamwork.

– Ability to work independently for extended periods.

Core Competencies

– Personal accountability

– Perseverance, patience, and dedication

– Excellent time management, planning, and organizational skills

– Adaptability to changing work conditions

– Flexibility to meet the needs of various departments

– Detail-oriented with a focus on results

– Self-motivated and committed to continuous learning and professional development

– Exceptional problem-solving skills and critical thinking abilities

– Creative and artistic mindset

Work Conditions

– This position requires on-site attendance.

– Some travel may be necessary.

– Manual dexterity is required for using desktop computers and peripherals.

– Outdoor work in challenging winter conditions.

– Flexible working hours are required, including weekends during peak seasons.

Eligibility Statement

– Must be legally entitled to work in Canada.

Equity Statement

The Canada West Ski Areas Association is committed to equitable and inclusive hiring practices, ensuring equal employment opportunities for all qualified candidates.

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