Marketing Specialist

4 weeks ago

Stoney Creek, Canada Hillfield Canadian Immigration Corporation Full time

Work Term: Permanent
- Work Language: French
- Hours: 40 to 44 hours per week
- Education: Bachelor's degree
- Experience: 2 years to less than 3 years
**Work setting**:

- Business
**Tasks**:

- Develop policies
- Supervise professional and support staff and students
- Administer programs to promote industrial and commercial business investment in rural and urban areas
- Perform administrative tasks
- Plan development projects
- Develop venture capital sources
- Recruit and hire staff
- Respond to enquiries from members of the business community concerning development opportunities
- Provide advice on procedures and requirements for government approval of development proposals
- Conduct surveys and analyze data on the buying habits and preferences of wholesale and retail consumers
- Develop social and economic profiles of an area to encourage industrial and commercial investment
- Conduct comparative research on marketing strategies for industrial and commercial products
- Prepare reports, research papers, educational texts or articles
- Act as spokesperson for an organization
- Advise clients on advertising or sales promotion strategies
- Answer written and oral inquiries
- Assist in the preparation of brochures, reports, newsletters and other material
- Co-ordinate special publicity events and promotions
- Conduct public opinion and attitude surveys
- Gather, research and prepare communications material
- Initiate and maintain contact with the media
- Prepare and/or deliver educational, publicity and information programs, materials and sessions
- Prepare sports, literary, performance or other contracts
- Provide consulting services to government and other organizations
- Conduct analytical marketing studies
- Conduct social or economic surveys on local, regional, or international areas to assess development of potential and future trends
- Review and evaluate commercial or industrial development proposals
- Design market research questionnaires
- Develop portfolio of marketing materials
- Evaluate customer service and store environments
- Design, conduct and analyze quantitative and qualitative research projects
- Develop feasibility studies
- Conduct online marketing, E-commerce and Website promotions
- Maintain database of potential franchisees, real estate locations and on-line buy/sell Internet sites
- Develop marketing strategies
- Ensure appropriate business/commercial licenses are in place
- Deliver presentations at conferences, workshops or symposia
- Develop and implement business plans
**Supervision**:

- 1 to 2 people
**Computer and technology knowledge**:

- Microsoft Publisher
- Salesforce
- MS Office
- MS Outlook
- Adobe Dreamweaver
- Adobe Photoshop
- HTML editing software
- MS Access
- MS Excel
- MS PowerPoint
- MS Word
**Area of specialization**:

- Audio/audio-visual
- Interactive/new media
**Work conditions and physical capabilities**:

- Work under pressure
- Tight deadlines
- Fast-paced environment
- Attention to detail
- Overtime required
- Large workload
**Personal suitability**:

- Client focus
- Efficient interpersonal skills
- Excellent oral communication
- Excellent written communication
- Flexibility
- Initiative
- Judgement
- Organized
- Team player
- Accurate
- Dependability
- Reliability
**Screening questions**:

- Are you available for shift or on-call work?
- Are you available for the advertised start date?
- Are you currently a student?
- Are you currently legally able to work in Canada?
- Are you willing to relocate for this position?
- Do you currently reside in proximity to the advertised location?
- Do you have previous experience in this field of employment?
- Do you have the above-indicated required certifications?
- Do you have the necessary equipment for remote work (i.e. internet, home office, etc.)?
- What is the highest level of study you have completed?
- What is your current field of study?
- What is your current level of study?
**Support for newcomers and refugees**:

- Participates in a government or community program or initiative that supports newcomers and/or refugees
- Recruits newcomers and/or refugees who were displaced by a conflict or a natural disaster (for example: Ukraine, Afghanistan, etc.)
- Provides diversity and cross-cultural trainings to create a welcoming work environment for newcomers and/or refugees
**Support for youths**:

- Participates in a government or community program or initiative that supports youth employment
**Support for Veterans**:

- Participates in a government or community program or initiative that supports Veterans
**Support for Indigenous people**:

- Participates in a government or community program or initiative that supports Indigenous people
- Offers mentorship, coaching and/or networking opportunities for Indigenous workers
- Develops and maintains relationships with indigenous communities, indigenous-owned businesses and organizations
- Provides cultural competency training and/or awareness training to all emplo

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