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Digital Marketing Coordinator

1 month ago

Canada BigHand Limited Full time
Job Title: Product Marketing Executive

BigHand Limited is seeking a highly motivated and experienced Product Marketing Executive to join our team. As a Product Marketing Executive, you will be responsible for developing and executing go-to-market strategies, crafting compelling product messaging, and positioning our offerings to resonate with legal professionals.

About the Role:
  • Create the go-to-market positioning for our products
  • Bring current and new solutions & features to market and contribute to the ongoing product strategy
  • Build competitor and market analysis – with continuous monitoring & updating
  • Develop compelling audience messaging and content for each product/audience
  • Work with the revenue operations teams to create and enhance sales enablement materials
  • Be an expert on TAM & SAM for your products/verticals and how this should influence our wider marketing strategy
  • Work with the wider marketing team to support lead generation activities for your products
Requirements:
  • At least 3 years previous work experience within a B2B marketing role, ideally with experience working in a product marketing-focused role
  • Experience of developing and implementing successful go to market strategies and launches for new products
  • An understanding of the importance of digital marketing activities as part of the marketing mix
  • Experience of using a marketing automation tool, such as Pardot, for a targeted and personalised approach, delivering successful results
What We Offer:
  • 15 days holiday per year (exc. public holidays) + 2 personal days to take for anything you like
  • Wellbeing benefits including medical, dental, vision, online wellbeing programs & webinars, access to online therapy and Employee Resource Groups (ERG)
  • Financial benefits including retirement plan, life assurance, and flexible spending
  • Fully remote working
  • We are an equal opportunity employer and are dedicated to recruiting solely based on capability and potential regardless of race, gender, sexual orientation, gender identity or expression, age, educational background, national origin, religion, military status or physical ability