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Digital Marketing Strategist

3 months ago

Halifax, Nova Scotia, Canada Salesboom Inc Full time

Position Overview:

Salesboom Inc., a pioneer in on-demand CRM and ERP software solutions, is in search of a Marketing Manager who possesses a solid grasp of traditional marketing principles while also embracing the dynamic landscape of digital marketing. As a key player in our marketing and sales initiatives, the ideal candidate will be innovative, creative, and passionate about driving results.

With a robust client base of 3,000 customers across 140 countries, Salesboom Inc. has established itself as a frontrunner in the technology sector. Our marketing strategies are tailored to effectively reach both small to mid-sized businesses and large enterprises, with the aim of consistently expanding our market presence.

Key Responsibilities:

  • Formulate marketing strategies aligned with corporate objectives.
  • Enhance brand visibility and recognition.
  • Collaborate with the Corporate Sales team to ensure cohesive brand messaging.
  • Design and execute regional and global marketing campaigns.
  • Establish lead generation targets in partnership with Corporate Sales.
  • Guide Corporate Sales on the utilization of relevant marketing materials and tools.
  • Evaluate the effectiveness of sales campaigns and provide constructive feedback.
  • Analyze and report on the outcomes of sales campaigns.
  • Utilize management reports to inform future marketing initiatives.
  • Oversee lead generation efforts for Corporate Sales.
  • Set lead generation targets in accordance with campaign specifics.
  • Implement activities to generate leads on both regional and global scales.
  • Direct the Lead Generation Specialist to achieve objectives.
  • Monitor and assess lead generation targets.
  • Analyze and report on the results of lead generation campaigns.
  • Leverage management reports to guide future lead generation strategies.

Qualifications:

  • Proven track record of achieving results and applying best practices in marketing.
  • Exceptional interpersonal and leadership abilities to foster team collaboration.
  • Visionary thinking and energy are crucial for this leadership role.
  • A minimum of 5 years of experience in marketing is required.
  • Familiarity with high-tech industries is advantageous.
  • Strong written and verbal communication skills, particularly in negotiation.
  • Able to manage multiple tasks and prioritize effectively.
  • Resilient and motivated by challenges.