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Senior Brand Marketing Manager

2 months ago

Burnaby, British Columbia, Canada Wondershare Technology Full time
About Wondershare Technology

We are a technology company that employs over 50 talented individuals who are passionate about creating innovative software products. Our mission is to empower the next generation of creatives by building technology that makes every idea achievable.

We are seeking a proactive, reliable, and creative Senior Brand Marketing Manager to join our product innovation team. As a key member of our team, you will play a crucial role in shaping our brand campaigns using data-driven insights.

The Role

As a Senior Marketing Manager for our global products, you will be responsible for:

  • Brand Positioning and Strategy Development

You will gain a deep understanding of our product line to establish clear brand positioning and marketing strategies for each product. You will identify and highlight the unique selling points and value propositions based on the product features and target market.

  • Marketing Plan Creation and Execution

You will plan and execute marketing activities for specific products, including online promotions, offline events, and promotional strategies. You will coordinate with cross-functional teams to ensure alignment of marketing efforts with product development, sales, and customer service.

  • Customer Insights and Market Research

You will collect and analyze target customer needs, behaviors, and feedback to inform adjustments to the product brand strategy. You will monitor market trends and competitor activities to promptly adjust marketing strategies.

  • Brand Communication and Promotion

You will develop a brand communication plan for products, selecting appropriate channels and tools to enhance product visibility and reputation. You will create and manage promotional materials, such as product brochures, posters, and videos.

  • Sales Support and Partnership Development

You will provide marketing training and support to the sales team to help achieve sales targets. You will identify and pursue partnership opportunities related to the product brand to enhance brand influence and market share.

  • Performance Evaluation and Optimization

You will monitor and assess the effectiveness of product brand marketing activities, analyze data, and derive insights. You will propose optimization recommendations to continuously improve product brand marketing strategies.

Requirements
  • 6+ years of product marketing manager experience with at least 3 years of experience in product marketing planning, in a technology or consumer software industry
  • Familiar with fundamental marketing and brand promotion principles and methods, with a track record of successful product marketing cases
  • Strong market analysis and insight abilities, with the capability to accurately grasp product positioning and target markets
  • Excellent copywriting and creative skills, with the ability to independently plan and write marketing strategies
  • Proficient in using various marketing tools and channels, such as social media, content marketing, and event marketing
  • Strong communication and coordination skills, with a proven ability to collaborate effectively with different departments
  • Solid project management and execution skills, with the ability to complete marketing tasks on time
  • Innovative and adaptable, with the ability to adjust marketing strategies based on market changes
  • Data-sensitive, with the ability to use data analysis to guide marketing decisions
What We Offer
  • Competitive salary commensurate with experience
  • Bonus incentive program paid quarterly
  • Comprehensive benefits including extended health and dental
  • Personal spending account + Health spending account
  • Vacation: 15 days
  • Paid sick days
  • Fun & Quirky Celebrations
  • Sponsored social clubs and team events
  • Lots of growth opportunities