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B2B Marketing Strategist

2 months ago

Montreal, Quebec, Canada Airudi Full time
About the Role

As a B2B Marketing Specialist at Airudi, you will play a key role by closely collaborating with the marketing and business development departments. You will be responsible for developing and implementing innovative marketing strategies aimed at increasing Airudi's visibility and reach within our target markets.

At Airudi, we honor innovation, diligence, diversity, and inclusion while working in a dynamic environment. We encourage the emergence of new ideas, and you'll be prompted to take bold initiatives. You will enjoy the autonomy needed to successfully lead your projects, supported by leadership convinced that every individual can make a meaningful contribution.

Key Responsibilities
  • Conduct ongoing strategic monitoring of target markets and competitors to identify business opportunities.
  • Develop tactical B2B marketing plans tailored to our various markets.
  • Work closely with the sales team to create effective tools: presentations, email templates, service proposals, and more.
  • Organize, plan, and participate in various promotional events such as trade shows, conferences, and other outreach activities.
  • Drive and optimize acquisition and brand awareness campaigns, both online and offline.
  • Play an active role in the content marketing strategy, including writing blogs, case studies, ebooks, and other relevant content.
  • Contribute to the creation of reports on the performance of activities and implement improvements based on data analysis.
Requirements
  • Degree in Marketing, Business Administration, or Marketing Communications.
  • 5+ years of professional experience in B2B marketing.
  • Proficiency in French and English (mandatory).
  • Experience in a SaaS company is an asset.
  • Experience with HubSpot is an asset.
  • Proactive and results-oriented.
  • Excellent written and verbal communication skills.
  • Ability to work in a team and collaborate with various departments.
  • Strong business acumen and analytical thinking.
About Airudi

Airudi is an HR Tech company that uses machine learning algorithms to reinvent and optimize human resources management. Coming from the world of HR and large companies, we are passionate about technology, but even more about people.

We combine artificial intelligence and human intelligence to develop innovative solutions powered by AI. We believe that AI is a great tool to help companies and human resources reach their full potential.