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Digital Content Director

2 months ago

Old Toronto, Ontario, Canada Sun Life Full time
About the Role

We are seeking a highly skilled Digital Content Director to lead our content strategy and team at Sun Life Canada. As a key member of our marketing team, you will be responsible for developing and executing a comprehensive content plan that drives awareness, consideration, and conversion for our Canadian clients and prospects.

Key Responsibilities
  • Content Strategy: Develop and maintain an insight-driven content strategy that meets the needs of Sun Life's Health, Wealth, and Protection businesses.
  • Content Creation: Ensure content created for our digital properties is search engine optimized and built with the client journey in mind.
  • Team Leadership: Lead a team of writers, content, and social strategists; provide coaching and training to help your team grow and develop.
  • Collaboration: Work closely with Brand, Product, and Performance Marketing teams, product owners, business development, legal, and compliance to craft Sun Life's narrative and activate content across paid, earned, and owned channels.
  • Analytics and Optimization: Maintain understanding of industry best practices in content, social channels, and SEO best practices to ensure high performance from our content.
  • Budget Management: Oversee budget expenses and forecast for the content team.
Requirements
  • 10+ years of relevant digital content experience in B2C and B2B marketing, product marketing, content marketing, and engaging in social platforms.
  • 5+ years experience leading and managing high-performing teams.
  • Bachelor's degree in marketing, journalism, communications, or related field.
  • Excellent writing, editing, and communication skills.
  • Strong analytical skills and the ability to interpret data and make data-driven decisions.
  • Experience in content development in B2C and B2B environments across multiple channels with experience in insurance and investments industry being an asset.
  • Strong understanding of SEO best practices, social media platforms, and their respective audiences.
  • Experience with social media management platforms like Hootsuite, Sprinklr, and Sprout.
  • Crisis communication management.
  • Fluent in English – both written and verbal.
  • Proficiency with SEO tools such as Google Analytics, Google Search Console, SEMrush, Moz, and others, and content management systems such as WordPress.
  • Experience working with content creators.
About Sun Life

Sun Life is a leading insurance and financial services company that helps clients and employees achieve lifetime financial security and live healthier lives. We are committed to making a positive impact in the lives of individuals, families, and communities around the world.

We offer a competitive salary and bonus structure, flexible hybrid work model, pension, stock, and savings programs, and opportunities for professional development and career growth. If you are a motivated and experienced digital content professional looking for a new challenge, we encourage you to apply for this exciting opportunity.