Data Insights Team Lead

2 weeks ago

Toronto, Ontario, Canada Samsung Electronics Full time
About the Role

We are seeking a highly skilled Senior Manager of Data Insights to join our team at Samsung Electronics. As a key member of our Data Insights Team, you will be responsible for collaborating with cross-functional teams to support our clients' reporting and insights needs.

Key Responsibilities
  • Partner with Sales and Client Solution stakeholders to present Samsung Ads analytical capabilities to clients and interpret campaign results to improve campaign KPI performance.
  • Leverage Samsung first-party data, combined with client first-party or third-party data to inform client's pre-campaign strategy for audience targeting and media strategy.
  • Apply Samsung measurement capability and interpret campaign results to improve campaign and KPI performance.
  • Design campaign measurement and attribution plans fit for client purpose.
  • Explore data to identify trends and opportunities, problem-solve anomalies interacting directly with Client Analytics team and Product and Engineering teams.
  • Become an expert with Samsung Ads data warehouse and internal tools to help Sales & Client Solutions answer key client questions.
  • Partner with stakeholders and other support groups to identify new analytical capabilities/solutions that will empower the sales and service organization.
  • Collaborate with 3rd party data and measurement partners to deliver results to clients when applicable.
Requirements
  • Bachelor's degree in quantitative discipline preferred (Economics, Statistics, Mathematics, Market Research).
  • 8+ years relevant experience: media company, ad agency, market research firm, ad tech, etc.
  • 4+ years in related analytics role with practical application of ad campaign performance reporting.
  • Candidate must have prior SQL experience, working with UDW/TV data a plus.
  • Strong communication skills - ability to effectively present insights and analysis in front of clients, agencies, executives, and stakeholders.
  • Ability to translate between business and technical communities.

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