Lead Product Marketing Strategist

4 weeks ago

Canada Sphera Full time

About Sphera
Sphera stands as a premier global provider of enterprise software and services, empowering organizations to effectively manage and enhance their environmental, health, safety, and sustainability initiatives.

Our Mission
We are dedicated to fostering a safer, more sustainable, and productive world. As a portfolio company of Blackstone, a U.S.-based alternative asset investment firm, we focus on private equity, technology, and innovation.

Core Values
Our operations are driven by core values including Customer Centricity, Accountability, Bias to Action, Innovation, and Collaboration. These principles guide us in attracting the right talent to join our rapidly growing global team.

Role Overview
Are you passionate about collaborating with diverse functional teams across product, marketing, sales, engineering, and customer success? Do you excel in crafting compelling messaging that resonates with customers on intricate topics? We are seeking a Senior Product Marketing Manager for our Supply Chain Transparency division, responsible for shaping our product vision and effectively bringing it to market through impactful storytelling, precise positioning, and robust go-to-market strategies.

Key Responsibilities
- Collaborate on go-to-market strategies with essential stakeholders to enhance customer retention, drive revenue growth, and acquire new customers.
- Develop effective messaging and positioning that aligns with our target market and informs our sales and campaign strategies.
- Transform these strategies into impactful sales assets and marketing materials.
- Become an authority on our market, identifying our total addressable market, ideal customer profiles, and key buying centers.
- Analyze and document the competitive landscape, ensuring that competitive content is consistently updated and maintained.
- Create and manage product launch plans and sales tools for new features.
- Work closely with the Supply Chain Transparency marketing team and the broader marketing team on campaigns, events, and thought leadership initiatives.
- Train and empower sales and account management teams on messaging and tools to enhance the opportunity pipeline and facilitate deal closures.
- Act as an external thought leader for the solutions you support, coordinating with subject matter experts and customers for speaking engagements and written works.
- Establish and maintain strong internal partnerships with Engineering, Product Management, and Sales & Service Teams to ensure readiness for product adoption and market success.

Qualifications
- 5-8 years of experience in marketing or product management, with a minimum of 5 years in product marketing, preferably in the B2B SaaS or technology sectors.
- Bachelor's degree required.
- Proven track record of delivering value through strategic product marketing in B2B high-tech or SaaS environments.
- Ability to collaborate across teams and drive projects from conception to execution.
- Mastery of best practices in messaging, product strategy, and positioning, along with the creation of product marketing assets.
- Demonstrated experience in managing product launches and go-to-market initiatives across multiple teams.
- Capability to distill complex topics into essential messages that resonate with both internal and external audiences.
- Creative problem solver with the ability to generate innovative marketing ideas and lead cross-functional teams to successful execution.
- Highly organized, self-motivated, and action-oriented.

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