Lead Product Marketing Strategist

4 weeks ago

Canada ApplyBoard Inc Full time

Position Overview:

The Lead Product Marketing Strategist is accountable for overseeing a comprehensive product marketing portfolio for ApplyBoard on a global scale. This role is crucial in shaping and implementing the product marketing strategy across diverse markets, significantly influencing the positioning, prioritization, and market introduction of ApplyBoard's offerings, features, and technologies.

Key Responsibilities:

  • Direct the global product marketing strategy to foster brand and customer expansion.
  • Craft compelling visions and narratives that effectively highlight our products, organizational vision, and industry leadership.
  • Enhance communication strategies to convey the full spectrum of our offerings to various customer segments with top-tier value propositions and messaging.
  • Continuously refine our go-to-market (GTM) approach to ensure our customers receive the right information at the right time through a well-defined and engaging GTM plan.
  • Develop a learning agenda and leverage insights to guide ongoing positioning, messaging, and marketing initiatives.
  • Serve as a thought leader and representative for ApplyBoard by engaging in external meetings, speaking opportunities, and producing written materials that showcase our expertise.
  • Mentor and motivate the team to achieve their objectives, contribute to the organization, and pursue personal and professional growth within the marketing domain.
  • Play a pivotal role within the Marketing Team by helping to cultivate a high-performance culture recognized for accountability, execution excellence, business impact, and collaboration.

Qualifications:

  • Over 10 years of experience in marketing.
  • Degree in Marketing, Product Management, or Commerce is preferred but not mandatory.
  • Strong strategic mindset with exceptional problem-solving abilities.
  • Creative thinker with the capacity to inspire and engage others.
  • Exceptional communication skills, capable of simplifying complex concepts.
  • Analytical and commercially driven, focused on achieving business results.
  • Highly organized with robust planning and prioritization capabilities.
  • Outstanding written and verbal communication skills.
  • Experience in managing organizational change initiatives.
  • Background in fast-paced and dynamic environments.

About ApplyBoard:

ApplyBoard empowers students globally to access premier educational opportunities. With a track record of assisting over 800,000 students from more than 150 countries in less than a decade, our journey is just beginning. Our team of 1,350 professionals across 30 countries supports students and our 1,500 partner institutions by enhancing the international student sector through innovative technology and insights.

Recognized as a four-time consecutive Deloitte Fast 50 and Fast 500 company, ApplyBoard is experiencing rapid growth and scaling like few others. Our employees are also advancing both personally and professionally, with ApplyBoard India earning certification from the Great Place to Work Institute for exceptional employee experience and workplace culture.

We appreciate your interest in ApplyBoard and our mission to Educate the World. We are committed to diversity and encourage applications from individuals with disabilities, with accommodations available upon request throughout the hiring process.

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