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Market Research Manager

2 months ago

Toronto, Ontario, Canada Scotiabank Full time

Is this position a fit for you?

In this role, you will:

  • Foster a client-centric culture within the team to enhance client relationships and utilize broader organizational relationships, systems, and knowledge.
  • Oversee and implement all facets of market research for stakeholders across the Scotiabank Group of Companies.
  • Collaborate with business line stakeholders to comprehend objectives and research requirements.
  • Design comprehensive research projects (which may include developing research proposals, plans, methodologies, targets, quotas, timelines, etc.).
  • Execute end-to-end research projects utilizing in-house tools and resources when appropriate.
  • Identify and manage relationships with high-quality vendors (e.g., full-service, fielding, panel, etc.).
  • Apply project management principles to ensure research projects are completed on schedule and within budget.
  • Promote and advocate for research strategy and insights through various platforms.
  • Direct and deliver research strategy and insights.
  • Establish a cohesive network of vendor relationships to ensure insights align with business needs.
  • Guide the use of effective and innovative market research analytical techniques.
  • Coordinate, analyze, and present market research data, including insights from multiple sources, advising stakeholders or senior management on optimal actions.
  • Create and maintain a professional network to share knowledge and insights.
  • Provide relationship management support for various business lines across the organization.
  • Build trust with internal stakeholders, including key senior leaders, to leverage insights that influence business strategies and decisions.
  • Deliver insights in a consultative manner to support stakeholders during strategy, ideation, and execution phases of their projects.
  • Contribute to a high-performance environment and demonstrate a commitment to Scotiabank's values: accountability, passion, integrity, and respect. Deliver results in accordance with Scotiabank behavioral competencies. Act in an inclusive team culture where team members hear, share, and appreciate diverse perspectives.
  • Manage and support multiple projects concurrently.
  • Liaise with multiple vendors simultaneously.
  • Support multiple stakeholders and/or business lines concurrently.
  • Share and leverage available research and insights.
  • Design and execute projects within budget constraints.
  • Proactively contribute to a positive team environment across both direct and broader teams.
  • Offer assistance to teammates and leaders, enhancing team performance.
  • Work in a hybrid model with limited in-office days; non-standard hours may be required.
  • Minimal travel is expected for this role.

Do you possess the skills that will enable you to excel? We would value your expertise if you have:

  • Advanced experience in market research (8 or more years), preferably on the vendor or client-side.
  • Comprehensive understanding of the complete process of quantitative and qualitative market research.
  • Exceptional written and verbal communication skills.
  • Proven ability to translate and communicate business requirements into technical research project specifications.
  • Extensive knowledge of multi-variant statistical techniques.
  • Strong interpersonal skills with a proven ability to collaborate within cross-functional teams.
  • Superior organizational, analytical, and problem-solving capabilities.
  • Demonstrated project management skills - ability to balance multiple priorities and deadlines.
  • Expertise in SPSS, R, Microsoft Excel, PowerPoint, and Qualtrics.
  • Awareness of emerging market research techniques.
  • Fluency in French is desirable.
  • Completed an undergraduate degree or college program, such as commerce, mathematics, or computer science.
  • Completion of a Market Research certificate program is an asset.
  • Specialized qualitative training, such as Qualitative Research Associate designation, is an asset.

What benefits can you expect?

  • The opportunity to be part of a forward-thinking and collaborative team, surrounded by innovative thinkers.
  • A rewarding career path with diverse opportunities for professional development.
  • Internal training to support your growth and enhance your skills.