Head of Marketing Operations

4 weeks ago

Laval, Quebec, Canada Kerry Group plc Full time

Kerry Group plc stands as a premier entity in the realms of taste and nutrition, catering to the food, beverage, and pharmaceutical sectors. Our commitment is to collaborate with clients in crafting healthier, more flavorful, and sustainable products that are enjoyed by millions globally. Our mission is to be the most esteemed partner for our clients, fostering a future of sustainable nutrition. A position with Kerry provides a unique opportunity to influence the food industry's future while allowing for personal and professional growth in a truly international setting.

Role OverviewKey Responsibilities
  • Accountable for meeting and surpassing financial targets across North America.
  • Formulate and implement detailed marketing strategies to fulfill brand goals within the US and Canadian markets.
  • Guide, mentor, and oversee the marketing teams in the US and Canada to ensure cohesive execution of marketing initiatives.
  • Engage in cross-departmental collaboration with sales, product innovation, and operations to propel integrated marketing campaigns and projects.
  • Evaluate market dynamics and consumer insights to refine marketing strategies and uncover growth avenues.
  • Effectively manage the marketing budget, distributing resources based on return on investment and strategic priorities.
  • Supervise the creation of marketing collateral, promotional events, and advertising efforts.
  • Track and analyze the effectiveness of marketing campaigns, offering insights and suggestions for ongoing enhancement.
  • Remain informed about industry trends, competitor movements, and regulatory changes impacting the probiotics sector.
  • Willingness to travel up to 20% for business engagements and client interactions.
Qualifications and Skills
  • A Bachelor's Degree from an accredited institution is required, preferably in Business, Communications, or a related field.
  • Over 10 years of progressively responsible experience in marketing roles within the Consumer Packaged Goods (CPG) sector, ideally within a supplement, OTC, or nutrition/wellness organization.
  • Demonstrated marketing experience in both the US and Canadian markets.
  • Proven success in developing and executing marketing strategies that foster brand growth and meet business objectives.
  • Strong leadership capabilities and team management experience, with a track record of cultivating high-performing teams.
  • Experience in managing marketing budgets and optimizing resource allocation for maximum ROI.
  • Analytical mindset with the ability to interpret data and market research for informed decision-making.
  • Exceptional communication skills, both verbal and written.
  • Fluency in English is required; proficiency in French is a plus.
  • Strong interpersonal skills with a proven ability to collaborate with cross-functional teams.
  • Demonstrated leadership and management experience (of personnel, projects, and agencies).
  • Ability to thrive in a fast-paced, evolving company and adapt to changes swiftly.
  • Proven capability to manage multiple projects with tight deadlines in a dynamic environment.
  • Strong problem-solving skills, with the ability to analyze and deconstruct complex business scenarios.
  • Capacity to excel in an entrepreneurial business setting.
  • High initiative with the ability to self-motivate and prioritize effectively.

Kerry Group plc is proud to be an equal opportunity employer. We maintain a drug-free workplace and conduct pre-employment substance abuse testing.

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