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Head of Product Marketing

3 months ago

Toronto, Ontario, Canada AgencyAnalytics Full time

Director of Product Marketing

We are in search of a driven Director of Product Marketing to join our vibrant team at AgencyAnalytics. Our organization is committed to empowering digital marketing agencies by enhancing client reporting and broadening their capabilities through data-centric strategies and automation. We are a collective of forward-thinking professionals dedicated to transforming the support provided to marketing agencies.

In the role of Director of Product Marketing, you will be instrumental in defining our product marketing strategy, steering our market entry initiatives, and refining our monetization tactics. You will also oversee the recruitment, development, and progression of our product marketing managers.

The ideal candidate will possess a strategic mindset and a proven ability to convey value to customers and prospects. Experience in successfully launching and optimizing B2B SaaS products, particularly in a product-led growth setting, is essential. You should excel in building and leading high-performing product marketing teams and driving strategic initiatives within a scaling organization.

Key responsibilities for this position include:

  • Leading and developing the Product Marketing team, creating a high-performance culture through mentorship, professional development, and strategic hiring.
  • Designing and managing our market entry strategy to gain insights into our sector, make informed strategic choices, and execute successful product launches.
  • Driving and validating our pricing, packaging, and positioning strategies.
  • Collaborating with diverse stakeholders to align on our vision, product strategy, and critical projects to enhance our market position and deliver exceptional value.
  • Crafting compelling and unique messaging and positioning tailored to specific buyer personas.
  • Ensuring a cohesive customer experience across all interactions, from product to sales, customer service, support, and marketing.
  • Developing sales enablement resources and training materials, including product demonstrations, messaging, and competitive insights.
  • Encouraging the discovery and utilization of product features through data-driven marketing campaigns.

Qualifications for this role include:

  • 8+ years of experience in Product Marketing, with a minimum of 2 years in a managerial capacity overseeing Product Marketing Managers.
  • Demonstrated success in creating and executing market entry strategies for SaaS products, leading to impactful and measurable product launches.
  • Experience with product-led growth, freemium models, or high-volume B2B products.
  • Strong analytical skills and a customer-focused approach to decision-making.
  • Extensive background in product positioning, messaging development, and value proposition formulation.
  • Ability to create and deliver effective sales enablement resources and training.
  • Excellent interpersonal skills and a collaborative approach to building relationships across the organization.
  • Proven success in recruiting, retaining, and motivating top-tier Product Marketing Managers.
  • Adaptability and experience working in a remote team environment.
  • Familiarity with marketing agencies or the MarTech sector is a plus.