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Communications and Media Relations Expert
3 months ago
Become a key player in our vibrant team
Unique benefits of working with us 50% discount on all merchandise; Flexible working hours; Hybrid work-from-home options (for head office roles); Career advancement opportunities; Being part of a family-owned enterprise committed to community engagement; Performance-based bonuses (for in-store sales or management roles); Recognition program for long-term service; Innovation initiatives to promote idea sharing; Referral bonuses; Dayforce Wallet (access to earned wages on demand).
Role Overview
Reporting to the Public Relations and Communications Manager, the Communications and Media Relations Expert will be responsible for crafting and executing strategies that enhance brand visibility and product promotion for Bikini Village. This role is crucial in achieving set objectives aimed at elevating the brand's profile across Canada.
Primary Responsibilities
Cultivate and sustain strong relationships with Canadian fashion and lifestyle media to optimize coverage and foster positive brand exposure. Collaborate with management on strategic seasonal planning, ensuring effective execution and establishing relevant performance metrics. Design and implement creative communication strategies and initiatives, including special events and partnerships, to boost brand recognition. Develop and oversee the creation of public relations materials for various launches and campaigns, ensuring timely distribution. Organize product photography sessions as needed for departmental requirements. Plan, coordinate, and execute public relations events. Supervise the public relations assistant's activities. Monitor and evaluate trends in the fashion sector and the effectiveness of communication campaigns to identify areas for enhancement. Maintain effective communication with marketing team members to ensure information flow. Perform additional tasks as assigned by management that align with your expertise.Candidate Profile
Self-motivated and proactive: You are independent, results-driven, and capable of taking initiative. Detail-oriented and organized: Your strengths lie in precision and organization. Ability to manage multiple projects: You excel at juggling various projects simultaneously, meeting deadlines, and thriving in a fast-paced environment. Budget management skills: You effectively manage budgets to maximize company profits. Creative and passionate about media relations: Your creativity knows no bounds, and you possess a strong passion for media relations with a deep understanding of the Canadian media landscape. Excellent communication skills: You are adept at exchanging ideas and have a keen interest in fashion and marketing.Qualifications
Bachelor's degree in public relations, communications, marketing, or a related field. A minimum of 5 years of relevant experience in the retail or consumer sector. Proficient written and verbal communication skills in both French and English, as interaction with various media across Canada is essential.