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Strategic Product Marketing Leader

2 months ago

Toronto, Ontario, Canada Achievers Full time

About Achievers

The Achievers Employee Experience PlatformTM empowers employees to recognize each other in real time and aligns them to the values and goals of the company. With almost 4 million global users, the Employee Experience Platform enables employees in over 170 countries. Visit us at to learn more, and check out our platform in action . Join us in our mission to Change the Way the World WorksTM

Our commitment to you:

At Achievers, we hire you for you because we value the unique perspective and individuality that each person brings to our team. We are committed to creating an inclusive, diverse, and equitable workplace where you belong, and your contributions are celebrated. You'll have the opportunity to collaborate with a diverse group of colleagues who appreciate your strengths and are excited to learn from your experiences.

As the Sr. Product Marketing Leader, you will:

  • Develop and execute comprehensive product marketing strategies for our Employee Experience Platform, driving market awareness, customer acquisition, and revenue growth.
  • Conduct in-depth market research and competitive analysis to identify opportunities and inform product positioning.
  • Create compelling content, including messaging, sales collateral, website copy, and thought leadership pieces, that effectively communicates the value proposition of our solutions.
  • Collaborate closely with cross-functional teams, including product development, sales, and customer success, to ensure alignment on marketing initiatives and go-to-market strategies.
  • Track and analyze key performance indicators (KPIs) to measure the effectiveness of marketing campaigns and make data-driven recommendations for optimization.

About You:

You are a strategic thinker with a passion for technology and a deep understanding of the HR and employee engagement landscape. You have a proven track record of success in developing and executing product marketing strategies that drive business results. You are a strong communicator, collaborator, and problem-solver with a data-driven approach.