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Senior Global Brand Marketing Associate
2 months ago
We are seeking a highly skilled and experienced Senior Global Brand Marketing Associate to join our team at Mattel. As a key member of our Global Brand Marketing team, you will play a critical role in driving business growth and profit targets through effective marketing and product development strategies.
Key Responsibilities- Product Line Development: Manage day-to-day line development for products with cross-functional teams to achieve corporate goals.
- Project Management: Manage key milestones in the development process with supporting financials, PowerPoints, and presentations.
- Financial Management: Ensure product lines meet financial targets and brand budgets.
- Business Planning: Assist with the execution of business plans and collect, analyze, and summarize data in support of brand development.
- Global Collaboration: Work closely with global subsidiaries to address global needs and market feedback; support global information needs.
- Stakeholder Communication: Communicate franchise/brand and marketing strategies with all stakeholders, including internal cross-functional teams.
- Marketing Execution: Assist in the execution of global brand-building activities and development of global marketing tools, including brand and product advertising, and development of content with internal and external groups.
- Data Management: Maintain data accuracy of product line documentation.
- Brand Consistency: Ensure consistency across the franchise/brand across assets and commercial deliverables.
- Marketing Program Development: Develop the brand by assisting with overall execution of key marketing programs.
- Performance Analysis: Deliver item-level forecasting, tracking, and performance roll-ups to impact Global marketing strategy.
- Education: Bachelor's degree in marketing, business, or related field.
- Experience: 2 to 4 years' experience in consumer or brand marketing.
- Skills: Understanding of standard marketing techniques, business objectives related to marketing/brand management, research methodologies, and annual financial plans.
- Language: Strong proficiency in Microsoft Excel and PowerPoint, and proficiency in both English and French languages (verbal and written).
- Personal Qualities: Ability to differentiate and create compelling positioning statements and relevance for our consumers and customers, drive change and results through influential leadership skills, effectively manage multiple projects in a dynamic environment, time management and quantitative skills, strong analytical and strategic thinking skills, strong communication and presentation skills, proactive and diligent, experience with product development, and a positive attitude.
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA, and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in more than 195 countries in collaboration with the world's leading retail and e-commerce companies.
Mattel is recognized as a Great Place to Work and as one of Fast Company's Best Workplaces for Innovators in 2022.