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Senior Manager, Annual Giving

2 months ago

Toronto, Ontario, Canada Diabetes Canada Full time
Role Overview

The Senior Manager, Annual Giving is a key member of the Diabetes Canada team, responsible for overseeing the annual donor portfolio and developing multi-channel fundraising campaigns to build a critical pipeline of mass support.

This role involves working collaboratively across the organization to source compelling campaign and donor communications content, and to identify opportunities to include annual donors in cross-departmental engagement initiatives.

Key Responsibilities
  • Develop and implement multi-channel annual donor campaigns, from campaign planning and concept development to ensuring all multi-channel fundraising campaigns are delivered on time and on budget.
  • Manage relationships with agencies, vendors, and internal and external stakeholders through the campaign lifecycle.
  • Support the Executive Director, Donor Response Marketing in the development of a new multi-channel annual donor acquisition strategy, managing and implementing the annual mix of campaign tactics which offer the strongest ROI for the annual program portfolio.
  • Work with external agencies and vendors, DRM team members and internal stakeholders to conduct reviews and analyses of fundraising campaigns and donor engagement initiatives to identify key insights and make data-driven recommendations for improvements for fundraising campaigns, and the annual donor journey.
  • Collaborate with the Mission and Marketing Communications teams to identify, and source, relevant and impactful content to create urgent and compelling multi-channel campaigns and donor stewardship communications.
  • Work with internal stakeholders to identify opportunities to effectively integrate annual donors into existing stewardship activities and cross-organizational communications.
  • Manage annual donor campaign & communications budget, monitoring and reporting on revenue and expenses, and holding vendors accountable to budgets established as part of the annual planning process.
Requirements
  • Minimum 7 years' progressive experience in direct response fundraising; experience working within a complex not-for-profit and / or healthcare organization is an asset.
  • Post-secondary education or equivalent experience.
  • Strong computer skills, with a high level of comfort working in MS Office Suite.
  • Experience with Raiser's Edge or other CRM software programs.
  • Experience managing direct report(s).
  • Demonstrated record of accomplishment in leading integrated multi-channel direct response campaigns including a strong understanding of messaging, creative, testing methodologies, and data and segmentation strategies for mail, email and online channels.
  • Experience overseeing external fundraising agencies and vendors in the delivery of high volume, integrated fundraising campaigns in mail, email, and online channels (including paid digital media).
  • Data driven, with superior analytical skills, and demonstrated ability to synthesize data to drive insights and make recommendations for ongoing campaign and annual donor journey optimization.
  • Commitment to donor-centered fundraising principles, with a deep understanding of annual donor audience and methods by which donors can best be retained to increase their lifetime value.
  • Exceptional project management skills, with a demonstrated ability to set priorities, and use sound judgement to troubleshoot and problem solve independently.
  • Highly collaborative, with strong communication skills, excels at building relationships and working in cross-functional teams.
What Diabetes Canada Can Offer You
  • A meaningful role, making a difference every day for people living with or at risk of diabetes.
  • An entrepreneurial environment, working for a national organization where you feel valued, recognized, and rewarded.
  • A high-performing, collaborative team environment and a commitment to building a healthy and engaged work culture.
  • Flexible work agreement policy in place allows employees to work regularly remote and/or hybrid schedule.
  • Competitive compensation and comprehensive group benefits plan, includes health/dental, life insurance, disability coverage, Employee and Family Assistance Program (EFAP) and company-match Pension/RRSP.
  • Most group benefits start on Day 1 when you join Diabetes Canada (health and dental coverage, life insurance and EFAP).
  • Generous paid time-off benefits include additional paid holidays beyond the recognized provincial statutory holidays, and an end-of-year holiday office closure.
  • A work culture committed to fostering a diverse and inclusive workplace that celebrates differences and provides equal opportunities for all.