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Digital Marketing Specialist

2 months ago

Halifax, Nova Scotia, Canada Prestige Gifting Ltd Full time
About the Role:

We are seeking a highly skilled Digital Marketing Executive to join our team at Prestige Gifting Ltd. This is an exciting opportunity to work with a professional team, operating a number of brands including Prestige Flowers, Prestige Hampers, 123 Flowers, and Haute Florist.

As a Digital Marketing Executive, you will be responsible for developing and executing strategic digital marketing strategies that successfully engage our brand audience and increase sales. You will work closely with our marketing team to drive innovative approaches to digital marketing, embracing trends and ideas to ensure our industry opportunities are maximised above competition.

Key Responsibilities:
  • Collaborate with the marketing team to develop and execute digital marketing strategies that meet business objectives.
  • Manage and execute social media campaigns across multiple platforms, including Facebook, Instagram, Twitter, TikTok, Pinterest, and LinkedIn.
  • Develop and implement email marketing campaigns that drive engagement and conversion.
  • Work with the design team to create visually appealing and engaging content for social media and email campaigns.
  • Monitor and analyse campaign performance, providing insights and recommendations for improvement.
  • Stay up-to-date with industry trends and best practices in digital marketing.
Requirements:
  • 2+ years of experience in digital marketing, preferably in a marketing executive role.
  • Strong understanding of digital marketing principles, including SEO, social media marketing, email marketing, and analytics.
  • Excellent communication and project management skills.
  • Ability to work independently and as part of a team.
  • Strong analytical and problem-solving skills.
What We Offer:
  • A competitive salary and benefits package.
  • The opportunity to work with a professional team and contribute to the success of our business.
  • Professional development and training opportunities.
  • A fun and dynamic work environment.