Senior Marketing Analyst

11 hours ago

Toronto, Ontario, Canada HelloFresh Full time
Job Title: Senior Marketing Analyst

At HelloFresh, we're on a mission to make cooking easy and accessible to everyone. As a Senior Marketing Analyst, you'll play a critical role in helping us achieve this goal by driving data-driven decision making and extracting insights that shape our marketing strategy.

About the Role

We're looking for a highly analytical and results-oriented individual to join our marketing team. As a Senior Marketing Analyst, you'll be responsible for:

  • Completing proactive analysis of performance and brand marketing data to identify gaps and opportunities for KPI improvement.
  • Staying up-to-date with industry and market developments that might impact business performance.
  • Driving the insights generated by the analytics team to tangible action and projects adopted by the rest of the marketing team.
  • Being a leading voice for the analytics department, supporting the broader US marketing team in understanding new metrics and teaching foundational analysis skills.
  • Working with other analytics departments, driving cross-team collaboration, best practice sharing, and insight generation.
  • Analyzing customer data to identify pain points and opportunities in the customer journey, helping to determine customer segmentation and personalization strategies.
  • Actively supporting the marketing annual strategic planning process, from analysis to storytelling.
What We're Looking For

We're seeking a highly skilled and experienced individual who can bring a data-driven approach to our marketing strategy. If you have:

  • 4+ years in a highly analytical role, preferably in a start-up or high-growth environment.
  • Advanced abilities in Excel, SQL, and Python, with experience in statistical modeling techniques.
  • A strong business acumen and ability to translate insights into actionable recommendations.
  • Expertise in data visualization and data storytelling, including experience with dashboarding tools.
  • Experience working with a range of business stakeholders and communicating technical results in business language.
What We Offer

As a Senior Marketing Analyst at HelloFresh, you'll have the opportunity to work with a talented team of marketers and analysts, driving business growth and innovation. We offer a competitive salary, comprehensive benefits package, and opportunities for professional development and growth.

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