Senior Marketing Analyst

2 weeks ago


Toronto, Ontario, Canada HelloFresh Full time
About the Role

We are seeking a highly analytical and results-driven Senior Marketing Analyst to join our team at HelloFresh. As a key member of our marketing organization, you will play a critical role in driving business growth through data-driven decision making.

Key Responsibilities
  • Develop and maintain advanced analytics models to measure and optimize marketing performance, including acquisition, customer lifetime value, and brand awareness.
  • Collaborate with cross-functional teams to design and implement data-driven marketing strategies, leveraging insights to inform business decisions.
  • Stay up-to-date with industry trends and market developments, applying knowledge to identify opportunities for growth and improvement.
  • Communicate complex data insights to both technical and non-technical stakeholders, ensuring effective decision making.
  • Work closely with data engineering and science teams to develop and maintain data infrastructure, ensuring seamless data flow and analysis.
  • Drive business outcomes through data storytelling, presenting findings and recommendations to senior leadership and stakeholders.
Requirements
  • 4+ years of experience in a highly analytical role, preferably in a fast-paced and dynamic environment.
  • Advanced skills in Excel, SQL, and Python, with expertise in statistical modeling and data visualization.
  • Strong business acumen, with ability to translate insights into actionable recommendations.
  • Experience working with business stakeholders, communicating technical results in business language.
  • Bachelor's degree in computer science, mathematics, economics, statistics, engineering, or similar field.
What We Offer

As a Senior Marketing Analyst at HelloFresh, you will have the opportunity to work with a talented team of professionals, driving business growth through data-driven decision making. We offer a dynamic and supportive work environment, with opportunities for professional development and growth.



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