Media and Marketing Senior Manager

3 weeks ago

Toronto, Ontario, Canada Lyft Full time
About the Role

Lyft is seeking a highly skilled and experienced Senior Manager, Media to join our Marketing team. As a key member of our team, you will be responsible for leading paid brand media efforts and managing the day-to-day of our brand media investments.

Key Responsibilities
  • Media Strategy and Planning: Develop and lead media strategy and planning across paid channels, with a focus on paid social, digital video, display, CTV, and DOOH.
  • Campaign Management: Manage the day-to-day of paid media campaigns, including budget and agency management, cross-functional comms, and creative workflows.
  • Collaboration and Partnerships: Coordinate with cross-functional partners across growth, brand, social, product marketing, program management, creative, science, and insights to bring our media plans to life.
  • Media Agency Partnerships: Partner with our media agency to develop and execute on strategic media plans that align with Lyft's objectives.
  • Audience Targeting: Develop audience targeting strategies across rider and driver campaigns, and work in Lyft's audience management platform to build and send user lists to media partners.
  • Reporting and Analysis: Own reporting for paid media campaigns, aggregating results across sources to deliver a narrative on performance.
  • Experimentation and Innovation: Build and run experiments to test the effectiveness of our channels, audiences, and tactics.
  • Industry Trends: Keep a pulse on industry and cultural trends that impact the media space in order to keep Lyft's strategy smart and innovative.
Requirements
  • Media Experience: 7+ years media experience, at an agency or in-house, including 2+ years managerial experience.
  • Media Channels: Background working with traditional and digital media channels, with expertise in paid social and digital channels.
  • Media Management: Ability to allocate media investments and manage cross-channel media campaigns from planning to execution.
  • Project Management: Excellent project management skills, and willingness to roll up sleeves on a variety of tasks.
  • Relationship Building: Adept at building relationships with fellow marketers and external partners.
  • Technical Skills: Technical proficiency in common online technologies, including tracking and analytics platforms.
  • Experimentation Mindset: Experimentation mindset with a proven track record of executing A/B tests, optimizing campaigns, and translating data into insights.
  • Problem Solving: Ability to problem solve in a fast-paced environment, and to adapt quickly to shifting priorities.
What We Offer
  • Benefits: Extended health and dental coverage options, along with life insurance and disability benefits.
  • Mental Health Benefits: Mental health benefits.
  • Family Building Benefits: Family building benefits.
  • Health Care Savings Account: Access to a Health Care Savings Account.
  • Paid Time Off: In addition to provincial observed holidays, team members get 15 days paid time off, with an additional day for each year of service.
  • Floating Holidays: 4 Floating Holidays each calendar year prorated based off of date of hire.
  • Sick Days: 10 paid sick days per year regardless of province.
  • Parental Leave: 18 weeks of paid parental leave. Biological, adoptive, and foster parents are all eligible.

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