Market Research Analyst

4 weeks ago

Laval, Quebec, Canada MICHELIN Full time
Market Trends and Customer Insights Analyst

Michelin, a global leader in tire technology, is seeking a skilled Market Trends and Customer Insights Analyst to join our dynamic marketing and communications team.

About the Role

We are looking for a talented individual to understand customer needs, behaviors, and experiences to generate ideas, identify opportunities to develop new offers or improve existing ones, and recommend inflections in the marketing strategy for the off-road business line.

Key Responsibilities
  • Define, design, and deploy market research and/or customer insights to inform business decisions.
  • Challenge existing research practices and identify opportunities to conduct targeted market research to better understand customer expectations.
  • Gather information on behaviors, uses, needs, expectations, the customer journey, and the evaluation of our brands and offers in relation to competing alternatives.
  • Help develop and select the most promising customer value propositions.
  • Evaluate relevant digital sources and methods to generate information about targeted customers.
  • Analyze customer behavior based on collected data, identify trends, draw up marketing reports, and propose strategic actions to improve customer satisfaction and brand performance.
Requirements
  • Bachelor's degree in marketing, administration, or finance and at least 7 years' experience in a similar role.
  • Proficiency in a bilingual environment (French and English) to communicate orally and in writing with colleagues and international partners.
  • Ability to perform a variety of quantitative analyses (analytical thinking, data mining, and analysis).
  • Experience in building clear, synthetic stories from data and providing advice on key decisions (data visualization and presentation).
  • Ability to work within a multidisciplinary team, understanding the environment while creating and maintaining a network.
  • Occasional availability to visit colleagues in Europe.
About Michelin

At Michelin, we are dedicated to enhancing and elevating our brand presence. We invite marketing professionals to bring their expertise to our collaborative environment. Be part of a team of talented marketing generalists and specialists who drive impactful strategies and make a tangible difference. Come shape the future of our iconic brand with us.

We are an equal employment opportunity employer of visible minorities, women, Indigenous persons, and people with disabilities. If you need accommodation for any part of the employment application process because of a disability, please contact us.

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