Digital Media Manager

1 week ago

Newmarket, Ontario, Canada RC Design Inc Full time

About the Role

We are seeking a highly skilled Digital Marketing Specialist to join our team at RC Design Inc. As a key member of our marketing team, you will be responsible for developing and implementing effective digital marketing strategies to drive business growth and success.

Key Responsibilities

  • Participate in new business pitches and assist in the development of marketing strategies to win new clients.
  • Manage relationships directly with clients to ensure their marketing goals are met.
  • Create and manage various elements of a client's direct marketing strategy, including digital campaigns and content creation.
  • Develop strategies and processes directly linked with digital marketing campaigns, including SEO, SEM, and social media marketing.
  • Discuss the client's core message and target audience to develop effective marketing campaigns.
  • Brainstorm visual and copy ideas with other members of the creative team to create engaging marketing materials.
  • Setup, track, analyze, and report directly to the client on website analytics and PPC initiatives and campaigns in accordance with client goals.
  • Participate in client calls during campaign kick-off and as necessary thereafter.
  • Responsible for documenting all processes and creating SOP's for each project.
  • Recommending solutions/tools for Best Practices for efficiencies and project roll-out for RC Design business.
  • Assist with scoping relevant project requirements.
  • Brainstorm and develop concepts for advertising campaigns.
  • Define target audiences and write user personas.
  • Analyze client sites for areas that can be improved and optimized.
  • Conduct keyword research to identify powerful keywords that drive valuable traffic.
  • Write and optimize effective SEO content for blogs, websites, and social media accounts (page titles, meta descriptions, h1s, alt tags, etc.).
  • Create and post social media content for clients, as required.
  • Write powerful calls-to-action to convert visitors.
  • Fill websites and other content with effective keywords.
  • Develop and implement link building strategies.
  • Analyze keywords and SEO techniques used by competitors.
  • Collaborate with the development team to ensure SEO best practices are properly implemented on newly developed code and to recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.
  • Be skilled in writing clear, effective, relevant, concise, and grammatically correct copy for a multitude of platforms and mediums.
  • Understand and deliver copy that reflects different language styles for various target markets.

Requirements

  • Bachelor's Degree, Communications, Marketing, or related field a plus.
  • Minimum of 3 years of relevant digital marketing experience.
  • Google certification a plus.

Qualifications

  • A solid understanding of SEO/SEM.
  • Proficient with Digital Marketing tools to assist with managing campaigns (SEM Rush, Google Analytics, Google Tag Manager, Google Search Console, Google Data Studio, Google Ads, Facebook Business Manager, LinkedIn Campaign Manager).
  • Understanding of keyword/keyphrase strategy.

Compensation

  • Competitive salary, commensurate with experience.
  • Position Type – Salaried Full-Time.

Benefits

  • Shared benefits package – 100% coverage.
  • Flexible Hours (within a typical working day).
  • Remote work opportunities.
  • Open collaborative working culture.

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