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Marketing & Communications Specialist Bilingue

2 months ago

Canada Sinistar Full time
Job Summary

Nous sommes à la recherche d'un(e) Spécialiste en Marketing & Communications bilingue (anglais/français) pour rejoindre notre équipe de Ventes et Marketing (Go-to-Market) en pleine expansion. Le/la Spécialiste en Marketing & Communications sera responsable d'accroître la notoriété de la marque et la confiance afin de soutenir nos objectifs de croissance ambitieux.

Responsabilités
  • Créer du contenu attrayant et optimisé pour le référencement (SEO) pour notre site web, blog, Centre d'aide, réseaux sociaux et autres supports marketing.
  • Collaborer avec l'équipe Go-to-Market pour développer des stratégies de marketing de contenu (témoignages clients, études de cas, comparaisons de fournisseurs, etc.).
  • Développer et gérer des stratégies de marketing digital pour accroître la notoriété de la marque, la confiance et générer des leads à travers divers canaux, y compris PPC, SEO, SEM, courriel, réseaux sociaux et publicité.
  • Exécuter des campagnes éducatives et de fidélisation pour informer les experts en sinistres et les hôtes à travers ces divers canaux afin de promouvoir l'adoption et l'engagement.
  • Analyser les performances des campagnes et les indicateurs clés (KPI) pour prendre des décisions basées sur les données afin d'optimiser le retour sur investissement (ROI).
  • Identifier les opportunités de relations publiques et gérer les communications externes avec divers canaux et médias (prix, journaux, conférences, événements, etc.).
  • Identifier les événements et gérer la logistique, y compris les inscriptions, les commandites, les expositions, les activations, le personnel, etc.
  • Assister aux événements, gérer un calendrier et suivre les dépenses budgétaires pour évaluer le succès de chaque événement et proposer des recommandations d'amélioration.
  • Rester à jour sur les tendances de l'industrie et les meilleures pratiques, et mettre en œuvre de nouvelles stratégies pour positionner Sinistar en tant que leader d'opinion dans l'industrie de l'assurance de dommages.
  • Gérer et participer aux discussions de notre communauté sur nos réseaux sociaux.
Qualifications
  • Bilingue avec un niveau professionnel en anglais et en français.
  • 2 à 4 ans d'expérience dans la mise en œuvre de stratégies marketing dans un environnement startup à forte croissance.
  • Solide expérience en marketing de contenu et SEO.
  • Une expérience dans le marketing événementiel est un atout.
  • Une expérience en relations publiques et communications est un plus.
  • Diplôme collégial en marketing digital, communications ou dans un domaine connexe.
  • Un baccalauréat en commerce, marketing, communications est préférable.
  • Excellentes compétences en communication et en relations interpersonnelles.
  • Solides compétences organisationnelles et en gestion du temps.
  • Maîtrise de publicités sur LinkedIn, sur Google, HubSpot et Google Business Suite et/ou de Microsoft Office Suite.
  • Capacité à travailler dans un environnement de startup rapide et orienté vers le travail d'équipe.
  • Autonome avec une approche axée sur les résultats.
Avantages
  • Un environnement d'équipe dynamique.
  • Opportunités de développement professionnel et de carrière accélérées au sein d'une entreprise en hypercroissance.
  • Salaire compétitif.
  • Régime d'assurance collective.
  • Télétravail.