Shopper Marketing Manager
3 weeks ago
Job Summary:
Molson Coors is seeking a skilled Shopper Marketing Manager to join our team in Toronto, ON. As a key member of our Shopper Marketing Team, you will be responsible for developing and executing through-the-line solutions that drive profitable growth for our retailers and grow MCBC's share of category and channel.
Key Responsibilities:
- Lead the development of shopper solutions rooted in insights and brand fundamentals to influence purchasing behavior
- Collaborate with cross-functional partners to gather inputs and feedback throughout the program development process
- Develop strong briefs and work with external and internal agencies on strategy, idea, creative, and tactics from ideation to execution
- Connect with customer teams to guide them on executional direction as the brand steward
- Identify and measure KPIs, both short and long term, to inform future decisions
Requirements:
- 5+ years of marketing or agency experience in brand, shopper, or trade, in alcohol or other CPG brands
- Experience pulling and synthesizing data to inform marketing decisions
- Preferred Bachelor's degree in business administration, sales, or marketing
What We Offer:
- Flexible work programs that support work-life balance, including a hybrid work model of 3 days in the office
- A competitive base salary, incentive plans, parental leave, health, dental, vision, pension option with employer match, generous paid time off plans, and an engaging Wellness Program
- On-site Pub, access to cool brand clothing and swag, top events, and, of course, free beer and beverages
- Opportunities for growth and development through our First Choice Learning opportunities
About Us:
Molson Coors is committed to an inclusive workplace and is an equal opportunity employer. We invite applications from candidates of all backgrounds, race, color, religion, sex, sexual orientation, national origin, gender identity, age, disability, veteran status, or any other characteristic.
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