Senior Copywriter

7 days ago

Brampton, Ontario, Canada Loblaw Companies Ltd - Head Office Full time
Senior Copywriter Job Description

We are seeking a highly skilled Senior Copywriter to join our Loblaw Agency team. As a Senior Copywriter, you will play a key role in developing compelling brand stories and messaging that resonate with our customers.

Key Responsibilities:
  • Partner with designers to develop concepts and execute campaigns across our brand portfolio
  • Lead the development of copy for the PC Insiders Report across all channels
  • Apply strategic acumen to ensure concepts are insight-driven and on brief
  • Attend briefings and kick-off meetings to provide expertise on best practices for messaging
  • Develop concepts and copy for consumer-facing channels, including editorial, in-store signage, print, digital, social, and broadcast
  • Ensure a seamless customer message across all touchpoints that reflects the brand
  • Present creative concepts and messaging to internal teams and senior leadership
  • Ensure all projects meet brand standards and are completed on schedule
  • Review talent castings and direct radio records/shoots as required to ensure the quality of the creative vision
  • Develop relationships with external partners and vendors and provide direction/edits and approvals on outsourced copy as required
  • Stay up-to-date on advertising trends, consumer surveys, and other data related to PC products and services
  • Maintain processes that provide structure to the workflow of copy within the creative department
Requirements:
  • Minimum 5+ years of copywriting experience (editorial copywriting preferred)
  • Bachelor's degree in English, communication studies, journalism, creative advertising, or equivalent
  • Extreme attention to detail and strong organizational skills
  • Demonstrated proficiency in writing across all channels
  • Strong understanding of industry best practices and expertise in journalism
  • Excellent written and verbal communication skills
  • Ability to present and justify creative ideas and concepts against the creative brief
  • Knowledge of the marketplace and industries we operate in, creative strategy, and the competitive landscape
  • Passion for big idea thinking and consumer-centric storytelling and writing content that stands out in today's world
  • Conceptual thinker that is confident presenting big ideas at meetings and brainstorming sessions
  • Able to work independently and collaborate cross-functionally with a fast-moving team

Primary location will be our Loblaw offices at 1 President Choice Circle, Brampton ON. Secondary locations such as at Bathurst and Lakeshore, Toronto ON may be required as needed. Loblaw has a flexible work policy, working remotely up to 1 day a week.

We are committed to creating accessible environments for our colleagues, candidates, and customers. Requests for accommodation due to a disability can be made at any stage of application and employment.

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