Senior Copywriter

11 hours ago

Brampton Ontario CS, Peel region, Canada Loblaw Companies Ltd - Head Office Full time

Les candidats référés ne doivent pas postuler directement pour ce poste.

Toutes les références de candidats doivent d’abord être soumises dans Workday par un collègue de Loblaw actuel.

L’utilisation du masculin à pour but d’alléger le texte

Venez faire votre différence dans les communautés à travers le Canada, où l'authenticité, la confiance et l'établissement de liens sont valorisés - alors que nous façonnons l'avenir du commerce de détail au Canada, ensemble. Notre position unique en tant que l'un des plus grands employeurs du pays, celle associée à notre engagement à avoir un impact positif sur la vie de tous les Canadiens, viens offrir à nos collègues une gamme d'opportunités et d'expériences pour aider les Canadiens à Vivre Bien, Vivre Pleinement.

Chez Les Compagnies Loblaw Limitée, nous réussissons grâce à la collaboration, à l'engagement et nous plaçons la barre haute pour nous-mêmes et ceux qui nous entourent. Que vous débutiez votre carrière, que vous réintégriez le marché du travail ou que vous recherchiez un nouvel emploi, votre place est avec nous.

At Loblaw Agency, our in-house creative team expertly translate our customers’ needs into real, engaging work that speaks to Canadians and drives brand love. Join our growing team and come dream up original creative for some of Canada’s most loved and trusted brands

Job Description

Do you like words? Specifically imagining them, typing them, sorting them into brilliant, efficient sentences? Then this is the role for you. Loblaw Agency is currently looking for a Senior Copywriter to join our team. The Senior Copywriter will work in partnership with Art Direction and will play an integral role on our Loblaw Agency team. The chosen candidate will develop ideas in support of our brands including President’s Choice and the PC Insiders Report.

If this feels like it’s you, raise your hand. You are passionate about being part of a team that delivers the best customer experience. As a Senior Copywriter, you thrive on taking an idea and making it different and engaging. Without forgetting the fun But above all, you make it all relevant to the customer. You understand what makes each of the channels unique and you are driven by results. Whether it's a transactional tactic or large campaign, you can distill information and data insights to craft a message that tells a compelling story. You're a team player and collaborator who wants to take all the most engaging ideas for compelling copy.

If you are passionate about unique, imaginative, data-driven ideas, if you are excited about working on President’s Choice, Canada’s number 1 and most trusted CPG brand and if you thrive in an engaging, fast-paced environment, we’d like to meet you.

What you'll do:

  • The Senior Copywriter will partner with designers on concept development and execution across our brand portfolio

  • Act as the lead copywriter for the PC Insiders Report across all channels

  • Strong strategic acumen to ensure concepts are insight-driven and on brief

  • Attend briefings and kick off meetings and offer insight and expertise on best practices for messaging

  • Develop concepts and copy across consumer-facing channels including editorial, in-store signage, print, digital, social, broadcast, etc.

  • Ensure a seamless customer message across all consumer touchpoints that reflects the brand

  • Lead presentations of creative concepts and messaging to various internal teams and Senior Leadership

  • Ensure all projects meet brand standards and are completed on schedule

  • Review talent castings and direct radio records/shoots as required to ensure the quality of the creative vision

  • Develop relationships with external partners and vendors and provide direction/edits and approvals on outsourced copy as required

  • Keep abreast about advertising trends consumer surveys and other data regarding marketing related to PC products and services

  • Use organizational skills to maintain processes that provide structure to workflow of copy within the creative department

What you'll need:

  • Minimum 5+ years of copywriting experience (editorial copywriting preferred)

  • Bachelor’s degree in English, communication studies, journalism, creative advertising or equivalent

  • Extreme attention to detail and strong organizational skills

  • Demonstrated proficiency of writing across all channels

  • A strong understanding of industry best practices and expertise in journalism

  • Excellent written and verbal communication skills

  • Ability to present and justify creative ideas and concepts against the creative brief

  • Knowledge of the marketplace and industries we operate in, creative strategy, and the competitive landscape

  • A passion for big idea thinking and consumer centric storytelling and writing content that stands out in today’s world

  • A conceptual thinker that is confident presenting big ideas at meetings and brainstorming sessions

  • Able to work independently and collaborate cross-functionally with a fast-moving team

Primary location will be our Loblaw offices at 1 President Choice Circle, Brampton ON. Secondary locations such as at Bathurst and Lakeshore, Toronto ON may be required as needed. Loblaw has a flexible work policy, working remotely up to 1 day a week.’

Notre engagement envers la durabilité et l'impact social est un élément essentiel de notre façon de faire des affaires. Nous concentrons notre attention sur les domaines où nous pouvons avoir le plus grand impact. Notre approche de la durabilité et de l'impact social repose sur trois piliers - l'environnement, l'approvisionnement et la communauté. Nous recherchons constamment des moyens de faire preuve de leadership dans ces domaines importants. Nos valeurs ÊTRE - Engagement, Tient à coeur, Respect et Excellence - guident toutes nos prises de décision et prennent vie à travers notre culture bleue. Nous offrons à nos collègues des carrières progressives, une formation complète, de la flexibilité ainsi que les nombreux avantages compétitifs - voici quelques-unes des nombreuses raisons pour lesquelles nous sommes classés au palmarès des meilleurs employeurs du Canada, au palmarès des meilleurs employeurs pour la diversité au Canada, au palmarès des employeurs les plus verts au Canada et au palmarès des meilleurs employeurs pour les jeunes au Canada.

Si vous ne savez pas si votre expérience correspond à toutes les exigences ci-dessus, nous vous encourageons à postuler quand même. Nous recherchons des perspectives de candidatures variées, qui incluent des expériences diverses que nous pouvons ajouter à notre équipe.

Nous nous concentrons depuis longtemps sur la diversité, l'équité et l'inclusion, car nous savons que cela fera de notre entreprise un meilleur lieu de travail et de magasinage. Nous nous engageons à créer des environnements accessibles pour nos collègues, candidats et clients. Les demandes d'aménagement en raison d'un handicap (qui peut être visible ou pas, temporaire ou permanent) peuvent être faites à n'importe quel stade de la demande et de l'emploi. Nous encourageons les candidats à faire connaître leurs besoins en matière d'accommodation afin que nous puissions offrir des opportunités équitables.

Veuillez noter:
Les candidats âgés de 18 ans ou plus doivent effectuer une vérification des antécédents criminels. Les détails seront fournis lors du processus d’embauche.

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