CRM Marketing Specialist
4 weeks ago
The CRM Specialist will play a critical role in driving customer engagement and loyalty for UNIQLO Canada. Reporting to the CRM Manager, this role involves developing and executing digital marketing strategies to build and promote the UNIQLO brand in Canada using owned and paid media channels.
Key Responsibilities:
- Plan and manage the implementation of owned media, including e-newsletters, App Push, SMS, and other channels.
- Create and distribute engaging written, graphic, and video content in the form of e-newsletters, web pages, blog content, and social media messages.
- Assist in creating and approving ad copy and other media assets.
- Monitor digital performance and KPIs regularly to ensure continuous achievement and exceeding of targets while maintaining a positive ROI.
- Work closely with cross-functional teams (EC, Marketing, Merchandising, to develop comprehensive plans that support brand and business goals.
- Collaborate with digital marketing agencies to increase revenue and the number of customers both online and in stores.
- Grow UNIQLO membership and maintain its health by managing deliverability, contact frequency, and content.
- Continually test and improve owned media content and subject lines.
- Analyze customer data and behaviour patterns to provide insights that will enhance segmentation, targeting, and personalization efforts.
- Maintain and optimize the CRM database to ensure data integrity and effective customer communication.
- Support the integration of new tools and technologies that enhance CRM efforts.
- Assist in developing and executing customer retention strategies to increase lifetime value and reduce churn.
Requirements:
- Minimum of 1-2 years of work experience in CRM /Digital Marketing or E-Commerce
- Proficiency using Google Analytics
- Expert in Adobe CC suite
- Familiar with SQL and database development
- Familiar with HTML creation
- Excellent copywriting skills
- Ability to deliver creative content (text, image, and video)
- Expert Knowledge of online marketing channels
- Proficiency in Microsoft Office is a must
About UNIQLO:
UNIQLO is a brand of Fast Retailing Co. (FR), a global Japanese retail holding company that designs, manufactures and sells clothing under multiple brands including: GU, Theory, Helmut Lang, PLST (Plus T), COMPTOIR DES COTONNIERS, PRINCESSE TAM TAM, and UNIQLO. FR is currently among the world's top three largest apparel retail companies and UNIQLO, its pillar, is considered Japan's leading specialty retailer. With an operation spanning over 2300 stores worldwide in more than 25 countries and regions, UNIQLO is driven by its LifeWear concept for ultimate everyday clothes, offering unique products made from high-quality, highly functional materials, at affordable prices. UNIQLO proactively seeks to minimize the environmental impact of our businesses through the development of recycle-oriented products while continuing to offer people all over the world the joy, happiness, and satisfaction of wearing truly great clothes that embody our corporate philosophy: Changing clothes. Changing conventional wisdom. Change the world.
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