Digital Product Manager

2 weeks ago

Toronto, Ontario, Canada Intact Financial Corporation Full time

About the Role

We are seeking a highly skilled Senior Digital Product Manager to join our team at Intact Financial Corporation. As a key member of our digital product team, you will be responsible for driving the strategy and roadmap of our website to drive growth and innovation.

Key Responsibilities

  • Develop and execute product strategies and roadmaps focused on enhancing the non-transactional shopping journey and digital experiences for our customers.
  • As a customer champion, you will translate customer insights, feedback, and pain points into actionable product requirements with clear success metrics, while ensuring products meet and exceed user expectations.
  • Leverage data to identify areas of opportunity to drive further top-of-the-funnel growth and optimize in-funnel conversion to support acquisition growth for the brand.
  • Establish and track key performance metrics to measure product success and inform future product decisions.
  • Perform market research, competitive analysis, and establish industry best practices to stay ahead of marketing innovation trends.
  • Continuously monitor and analyze customer feedback, market trends, and usage data to identify opportunities for improvements and new feature development.
  • Partner with web development, design, marketing, and other teams to prioritize, define, and execute product enhancements.
  • Proactively engage with stakeholders across the organization to identify key initiatives and business drivers for our customers.
  • With a strong technical background, you will communicate effectively with cross-functional teams, bridging the gap between product vision and technical implementation.
  • Drive the implementation of cutting-edge technologies such as AI / ML and data to develop new, personalized marketing strategies to drive the digital shopping path onsite.

Requirements

  • 8+ years of experience in digital product management, or equivalent experience.
  • A bachelor's degree in marketing, administration, product management, design or any equivalent combination of training and experience.
  • Ability to surface customer-backed insights from a variety of information sources, both qualitative and quantitative.
  • Experience with tools such as Adobe Target and Adobe Analytics.
  • Experience with Power BI is an asset.
  • Experience presenting to senior leadership, exceptional communication, collaboration, and interpersonal skills.
  • Experience developing and executing customer digital self-service or ecommerce strategies.
  • Experience working with Agile methodologies and influencing cross-functional technology and marketing teams.
  • Experience leveraging AI / ML and to develop personalized product strategies, customer self-service, and monetization strategies.
  • Experience in one or more of the following areas of focus: client acquisition; digital acquisition.
  • For candidates located in Quebec, bilingualism is required considering the necessity to interact on a regular basis with English-speaking colleagues across the country.
  • No Canadian work experience required however must be eligible to work in Canada.

What We Offer

  • A financial rewards program that recognizes your success.
  • An industry leading Employee Share Purchase Plan; we match 50% of net shares purchased.
  • An extensive flex pension and benefits package, with access to virtual healthcare.
  • Flexible work arrangements.
  • Possibility to purchase up to 5 extra days off per year.
  • An annual wellness account that promotes an active and healthy lifestyle.
  • Access to tools and resources to support physical and mental health, embracing change and connecting with colleagues.
  • A dynamic workplace learning ecosystem complete with learning journeys, interactive online content, and inspiring programs.
  • Inclusive employee-led networks to educate, inspire, amplify voices, build relationships and provide development opportunities.
  • Inspiring leaders and colleagues who will lift you up and help you grow.
  • A Community Impact program, because what you care about is a part of what makes you different. And how you contribute to your community should be just as unique.

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