Programmatic Media Buyer

2 months ago

Montreal, Quebec, Canada Mediabistro Full time
Job Description

We are seeking a highly skilled Programmatic Media Buyer to join our team at Mediabistro. As a key member of our digital advertising team, you will be responsible for the day-to-day management of our programmatic clients, including campaign builds, optimization, and reporting across various channels.

Key Responsibilities:
  • Campaign Management:
    • Strategy Development: Collaborate with internal teams to create comprehensive media strategies that align with client objectives.
    • Data Integration: Leverage first-party and third-party data for precise audience targeting and segmentation.
    • Planning and Setup: Develop and implement programmatic campaigns across various Demand-Side Platforms (DSPs) such as DV360, The Trade Desk, and others.
    • Optimization: Continuously monitor and optimize campaigns to achieve performance and pacing goals.
    • Reporting: Generate and analyze performance reports to provide actionable insights and recommendations.
    • Troubleshooting: Quickly identify and resolve issues related to campaign performance and delivery.
  • Team Collaboration:
    • Cross-Functional Coordination: Work closely with creative, analytics, and account teams to ensure cohesive campaign execution.
  • Client Relationship Management:
    • Communication: Serve as the primary point of contact for clients, providing regular updates on campaign performance and strategy adjustments.
    • Presentation: Present campaign plans, performance reports, and strategic recommendations to clients.
Qualifications:
  • 3+ years of proven experience in programmatic roles at publishers, advertising agencies, or ad tech companies (bonus B2B experience)
  • Hands-on expertise in building and optimizing campaigns in DSPs, with a preference for experience in TTD and DV360
  • Proven track record in Programmatic media planning and building measurement frameworks to evaluate campaign success
  • Strong understanding and perspective of how programmatic and other channels (both paid and organic) work together to holistically surpass client KPIs
  • Experience successfully driving programmatic growth across clients in the B2B/SaaS landscape with budgets over $50k/month
  • Strong cross-collaboration skills, both within the organization and externally (client-facing), with excellent interpersonal and communication abilities
  • Solid analytical ability, exceptional attention to detail, and a results-oriented mindset, capable of balancing multiple projects effectively
What We Offer:
  • A competitive salary and benefits package
  • A dynamic and supportive work environment
  • Opportunities for professional growth and development
  • A comprehensive benefits package, including medical, dental, and vision coverage
  • A 401(k) plan with a company match
  • Generous paid time off and holidays
  • A flexible and remote-friendly work environment
Work Environment:

We are a remote-first company, and you will have the ability to work from anywhere in the US. We primarily collaborate with our colleagues through virtual meetings and Slack. In this role, you will be required to operate a laptop computer and other office productivity tools as necessary.

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