Programmatic Media Buyer Specialist
2 days ago
We are seeking a highly skilled Programmatic Media Buyer to join our team. As a Programmatic Media Buyer, you will be responsible for managing our programmatic campaigns across various channels, including display, native, video, and audio.
Key Responsibilities:- Campaign Management: Develop and implement comprehensive media strategies that align with client objectives, leveraging first-party and third-party data for precise audience targeting and segmentation.
- Team Collaboration: Work closely with creative, analytics, and account teams to ensure cohesive campaign execution.
- Client Relationship Management: Serve as the primary point of contact for clients, providing regular updates on campaign performance and strategy adjustments.
- 3+ years of proven experience in programmatic roles at publishers, advertising agencies, or ad tech companies.
- Hands-on expertise in building and optimizing campaigns in DSPs, with a preference for experience in TTD and DV360.
- Proven track record in Programmatic media planning and building measurement frameworks to evaluate campaign success.
- Strong understanding and perspective of how programmatic and other channels work together to holistically surpass client KPIs.
- Experience successfully driving programmatic growth across clients in the B2B/SaaS landscape with budgets over $50k/month.
- Strong cross-collaboration skills, both within the organization and externally, with excellent interpersonal and communication abilities.
- Solid analytical ability, exceptional attention to detail, and a results-oriented mindset, capable of balancing multiple projects effectively.
- A set living wage at Directive.
- Medical, dental, vision plans, disability, and life insurance coverage for you and your family.
- Benefits to Support the Whole Person, including mental health support, physical wellness programs, and time off policies.
- A 100% employer-paid plan for you and a 50% employer contribution for your dependents.
- A traditional and Roth 401(k) with a 3% company match.
- An annual bonus based on tenure, which scales in total amount over time.
- An annual anniversary trip to Newport Beach, CA with peers and executive leadership for fun and entertainment.
As a remote-first company, you'll have the ability to work from anywhere in the US, with the option to enjoy our state-of-the-art offices in Irvine, California. For some positions, we will accommodate global opportunities where we have established businesses, including Canada, the UK, and Australia.
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