Marketing Automation Specialist

2 months ago

Oakville, Ontario, Canada FCT Full time
Marketing Automation Specialist

FCT is seeking a highly skilled Marketing Automation Specialist to join our team. As a key member of our marketing department, you will be responsible for developing and executing digital marketing campaigns, managing and optimizing HubSpot automation workflows, and analyzing campaign performance.

Key Responsibilities:
  • Develop and execute digital marketing campaigns across various channels to generate leads and drive customer acquisition
  • Create and manage HubSpot automation workflows to nurture leads
  • Monitor and optimize campaign performance using HubSpot and other analytics tools to maximize ROI
  • Develop, activate, and manage a robust lead scoring model
  • Set up and drive necessary optimizations to new and existing landing pages
  • Ensure all lead and revenue data is accurately flowing between HubSpot and Salesforce
  • Collaborate with cross-functional teams to ensure campaigns align with overall marketing strategy
  • Stay up-to-date with the latest trends and technologies in digital marketing, HubSpot automation, and inbound marketing best practices
Requirements:
  • 3+ years of experience in digital marketing, with a focus on both HubSpot automation and digital advertising
  • Strong knowledge of HubSpot, including workflows, lead scoring, and reporting
  • Proficiency in digital advertising platforms, including Google Ads, Facebook Ads, and LinkedIn Ads
  • Experience with A/B testing, conversion rate optimization, and landing page optimization
  • Strong analytical skills and ability to use data to drive decision-making
  • Excellent communication and collaboration skills
  • Ability to work independently and manage multiple projects simultaneously
What We Offer:
  • Comprehensive benefits, including virtual healthcare and an Employee & Family Assistance Program
  • Group retirement savings plan with company match
  • Paid holidays and generous paid time off
  • Hybrid work arrangements
  • Paid volunteer opportunities and charitable donation matching
  • Employee recognition programs, including referral incentives
  • Potential for performance-based incentives
  • The opportunity to participate in our stock purchase plan

FCT is an award-winning organization that empowers each employee to be great and drive results. We are committed to fostering a diverse and inclusive environment and actively work towards it every day. If you are a motivated and experienced marketing professional looking for a new challenge, we encourage you to apply for this exciting opportunity.

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