Marketing Automation Specialist

4 weeks ago

Oakville, Ontario, Canada FCT Full time

Company Overview

FCT is a leading provider of title insurance, default solutions, and other real estate-related products and services to legal, lending, valuation, and real estate professionals across Canada.

We are committed to the success of each employee and offer a challenging and rewarding work environment.

Job Summary

We are seeking an experienced Specialist, Marketing Automation to join our team.

In this role, you will be responsible for developing and executing digital marketing campaigns, managing and optimizing HubSpot automation workflows, and analyzing campaign performance.

Key Responsibilities

  • Develop and execute digital marketing campaigns across various channels to generate leads and drive customer acquisition
  • Create and manage HubSpot automation workflows to nurture leads
  • Monitor and optimize campaign performance using HubSpot and other analytics tools to maximize ROI
  • Develop, activate, and manage a robust lead scoring model
  • Set up and drive necessary optimizations to new and existing landing pages
  • Ensure all lead and revenue data is accurately flowing between HubSpot and Salesforce
  • Collaborate with cross-functional teams to ensure campaigns align with overall marketing strategy
  • Stay up-to-date with the latest trends and technologies in digital marketing, HubSpot automation, and inbound marketing best practices
  • Continuously test and optimize campaigns to improve performance and drive results

Requirements

  • 3+ years of experience in digital marketing, with a focus on both HubSpot automation and digital advertising
  • Strong knowledge of HubSpot, including workflows, lead scoring, and reporting
  • Proficiency in digital advertising platforms, including Google Ads, Facebook Ads, and LinkedIn Ads
  • Experience with A/B testing, conversion rate optimization, and landing page optimization
  • Strong analytical skills and ability to use data to drive decision-making
  • Excellent communication and collaboration skills
  • Ability to work independently and manage multiple projects simultaneously

What We Offer

  • Comprehensive benefits, including virtual healthcare and an Employee & Family Assistance Program
  • Group retirement savings plan with company match
  • Paid holidays and generous paid time off
  • Hybrid work arrangements
  • Paid volunteer opportunities and charitable donation matching
  • Employee recognition programs, including referral incentives
  • Potential for performance-based incentives
  • The opportunity to participate in our stock purchase plan

We are an award-winning organization that empowers each employee to be great and drive results.

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