Retail Experience Manager

2 weeks ago

Vancouver, British Columbia, Canada Adidas Full time
Job Title: Running Expert

**Job Summary:**

We are seeking a highly knowledgeable and enthusiastic Running Expert to join our team at Adidas. The ideal candidate will have a strong background in sports science, biomechanics, or a related field, along with practical experience in coaching or personal training.

**Key Responsibilities:**

  • Engage with consumers to introduce them to our in-store running experience and encourage participation in test runs.
  • Track and report on key performance metrics related to test run participation and sales conversions.
  • Provide expert guidance and advice to customers on all aspects of running, including training techniques, injury prevention, and biomechanics.
  • Conduct gait analysis and biomechanical assessments to recommend appropriate footwear and running techniques to every level of runner.
  • Drive sales by effectively communicating the benefits of our products and services to customers.
  • Stay current on industry and company trends, research, and best practices related to running, biomechanics, and sports science.
  • Maintain a high level of customer service by responding to inquiries and addressing concerns in a timely and professional manner.
  • Accountable for the seamless execution of in-store activations events, in collaboration with the CEM, VM, and Retail Operations Manager.
  • Positively communicates and role models the Adidas Brand Values.
  • Positively influences all business stakeholders by offering suggestions and ideas on ways to improve operations and processes within their area of expertise.
  • Take full ownership of key performance indicators relevant to stages of consumer engagement and own performance.

**Qualifications:**

  • Deep knowledge in sports science, kinesiology, physiotherapy, or a related field; advanced degree or certifications are a plus.
  • Proven experience as a personal trainer, coach, or running specialist.
  • In-depth knowledge of running biomechanics, footwear technology, and training principles.
  • Strong interpersonal skills with the ability to communicate effectively and build rapport with customers and colleagues.
  • Excellent networking skills and customer relationship management.
  • Has a background in retail sales and/or in a customer service facing role.
  • Passion for running and a commitment to promoting a healthy, active lifestyle.
  • Technical proficiency with IT equipment and familiarity with fitness tracking devices and software are a plus.
  • Excellent organizational skills and the ability to multitask in a fast-paced environment.
  • Has local knowledge of sporting events and city sporting events and is able to communicate them effectively to their team as unique selling points for products and services.
  • Has sound product knowledge of both Adidas and third-party products.
  • Flexibility to work evenings and weekends as needed.

**Requisite Education and Experience / Minimum Qualifications:**

  • 2-year college or university degree in business, retail management, or related field experience.
  • Minimum 4 years' experience working in a sports/fashion consumer and commercial-focused retail environment.
  • Experience in managing high-level retail image and delivering consumer in-store experience.
  • Experience in people management, leading and directing multiple team members in a busy task-oriented environment.

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