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Senior Paid Media Strategist

3 months ago

Calgary, Alberta, Canada Konstruct Digital Full time

Position Overview:
We are seeking a highly skilled Senior Paid Media Specialist to enhance our diverse portfolio of clients across North America.

About Us:
As a B2B-focused digital marketing agency, we are dedicated to delivering exceptional results for our clients. Our team operates under a hybrid work model, combining in-office collaboration with the flexibility of remote work.

Your Role:
In this position, you will be instrumental in driving insights and reporting on campaign performance. We are looking for a seasoned Digital Marketer with a strong emphasis on paid advertising to lead our clients towards success.

Key Responsibilities:
- Stay updated with the latest trends in PPC and digital marketing.
- Implement, test, optimize, and repeat strategies to maximize campaign effectiveness.
- Analyze data meticulously, utilizing spreadsheets to derive actionable insights.

Qualifications:
- Minimum of 5 years in ad buying and management across various paid acquisition platforms.
- At least 3 years of experience specializing in performance marketing.
- Comprehensive understanding of digital marketing and PPC best practices.
- Proven track record in building, maintaining, and optimizing successful digital strategies and paid campaigns on platforms such as Google, Facebook, LinkedIn, Twitter, Microsoft, and YouTube.

Desired Attributes:
- Excellent communication skills with a passion for marketing.
- A marketer at heart, always eager to explore new trends and tools.
- Data-driven mindset, with the ability to assess campaign performance and identify areas for improvement.
- A commitment to continuous learning in a rapidly evolving field.

Work Environment:
- Engage in office activities and enjoy a fully stocked kitchen with snacks.