Student Communication Specialist
12 hours ago
We are seeking a highly skilled Communication Specialist to join our team at Sheridan College. As a key member of our Communications and Marketing department, you will play a vital role in developing and implementing effective communication strategies to engage and support our students.
Key Responsibilities- Develop and coordinate comprehensive communication plans to ensure alignment and integration across Sheridan's student-facing channels;
- Support the creation of engaging and student-centric communications, including the weekly student newsletter, posts on Sheridan's intranet, and social media content, by gathering information of interest to prospective and current students and stakeholders;
- Contribute ideas and information to support the planning of communications and marketing campaigns for Student Affairs, Career Integrated Learning, and the enrollment needs across the Student Experience and Enrolment Management division;
- Support the development of Sheridan's Student Knowledge Base and Comm100 platform;
- Contribute student-centric news releases and stories to the Sheridan Newsroom by interviewing and profiling key stakeholders, working closely with Student Experience and Enrolment Management managers, and attending special events;
- Provide communications guidance and develops content in support of Sheridan's emerging student experience integration model;
- Utilize target audience personas and data intelligence to create communications content that is targeted with calls-to-action in a coordinated and brand consistent manner across Student Affairs, Career Integrated Learning, and in all student engagement activities across the Student Experience and Enrolment Management division;
- Report on communications and marketing campaigns using Customer Relationship Management suite (CRM), Google Analytics, email analytics, Facebook Insights, and other tools as appropriate;
- Perform other related duties as assigned.
We are looking for a highly skilled and experienced Communication Specialist who possesses excellent written and oral communication skills, with the ability to collaborate and coordinate cross-functional groups toward the goal of engaging and relevant student communications. You will have experience producing content across a range of media, including social media, print, and digital formats, along with excellent research and analysis skills to facilitate the measurement, interpretation, and presentation of information in the most impactful way.
You will also possess excellent organizational skills to coordinate several projects, with the ability to work independently to multi-task, prioritize, balance, and manage multiple complex and competing demands and changing priorities. Additionally, you will have exceptional writing, proofreading, editing, and research skills to work effectively under pressure with high volumes of work.
The successful candidate will also meet the following qualifications:
- Post-graduate degree in Communications, Marketing, Publishing, English, or a related field with an emphasis on written communication;
- 5 years recent related experience researching, writing, and editing copy and creating content across a range of media, including print, social, and digital media;
- Experience creating communications for a post-secondary student audience preferred;
- Demonstrated interest in the post-secondary student learning experience and student success and success coordinating cross-functional groups;
- Demonstrated good judgement, initiative, and creative problem-solving skills to a team environment;
- Intermediate experience with content creation methods and best practices for varying channels (print, multimedia, infographics, web, email, blogs, social media);
- Intermediate to advanced skill working with MS Word, MS Excel, MS PowerPoint, and Adobe Creative Suite (including Photoshop, InDesign, Acrobat, and Bridge) and email distribution software;
- Intermediate to advanced working knowledge of digital brand management template platforms (i.e. Canva);
- Intermediate to advanced skill with web search/navigation tools for keyword research, content management systems (CMS), customer relations management systems (CRM) – ideally Salesforce, and email service providers.
Sheridan College is a leading post-secondary institution in Canada, known for its innovative approach to education and its commitment to student success. We are passionate about the transformational role we play in people's lives and are dedicated to providing our students with the best possible preparation for their future careers. As a member of the Sheridan community, you will have the opportunity to shape our teaching and learning experience and help prepare the future leaders of tomorrow.
We are committed to demonstrably advancing equity, diversity, and inclusivity. Diversity is our strength and fuels our commitment to excellence. Across our campuses, we're making meaningful strides towards developing an equitable and inclusive community.
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