Student Communication Specialist
2 months ago
We are seeking a highly skilled and experienced Student Communication Specialist to join our team at Sheridan College. As a key member of our Communications and Marketing department, you will play a vital role in developing and implementing effective communication strategies to engage and support our students.
Key Responsibilities- Develop and Coordinate Communication Initiatives: Manage and contribute to a comprehensive communication activity schedule/content calendar to ensure alignment and integration across Sheridan's student-facing channels.
- Create Engaging Content: Support the creation of engaging and student-centric communications, including the weekly student newsletter, posts on Sheridan's intranet, and social media content, by gathering information of interest to prospective and current students and stakeholders.
- Support Communications and Marketing Campaigns: Contribute ideas and information to support the planning of communications and marketing campaigns for Student Affairs (SA), Career Integrated Learning (CIL) and the enrollment needs across SEEM.
- Develop Student Knowledge Base and Comm100 Platform: Support the development of Sheridan's Student Knowledge Base and Comm100 platform.
- Contribute to Sheridan Newsroom: Contribute student-centric news releases and stories to the Sheridan Newsroom by interviewing and profiling key stakeholders, working closely with SEEM managers, and attending special events.
- Provide Communications Guidance: Provide communications guidance and develops content in support of Sheridan's emerging student experience integration model.
- Utilize Target Audience Personas and Data Intelligence: Utilize target audience personas and data intelligence to create communications content that is targeted with calls-to-action in a coordinated and brand consistent manner across Student Affairs, Career Integrated Learning and in all student engagement activities across the SEEM division.
- Report on Communications and Marketing Campaigns: Report on communications and marketing campaigns using Customer Relationship Management suite (CRM), Google Analytics, email analytics, Facebook Insights, and other tools as appropriate.
We are looking for a highly skilled and experienced professional who possesses excellent written and oral communication skills to elicit accurate information, conduct interviews with students, professors and the larger community with the ability to collaborate with and coordinate cross-functional groups toward the goal of engaging and relevant student communications.
You will have experience producing content across a range of media, including social media, print and digital formats along with excellent research and analysis skills that will help to facilitate the measurement, interpretation, and presentation of information in the most impactful way.
You will bring excellent organizational skills to coordinate several projects with the ability to work independently to multi-task, prioritize, balance, and manage multiple complex and competing demands and changing priorities.
You will have exceptional writing, proofreading, editing, and research skills that allow you to work effectively under pressure with high volumes of work.
Qualifications- Post-graduate degree in Communications, Marketing, Publishing, English or a related field with an emphasis on written communication.
- 5 years recent related experience researching, writing, and editing copy and creating content across a range of media, including print, social and digital media (e.g. email, website, online ads). Knowledge base within the specialized field of communications pertaining to rules, procedures (e.g. print or digital production) and methods (equivalencies to be considered).
- Experience creating communications for a post-secondary student audience preferred.
- Demonstrated interest in the post-secondary (PS) student learning experience and student success and success coordinating cross-functional groups.
- Demonstrated good judgement, initiative, and creative problem-solving skills to a team environment.
- Intermediate experience with content creation methods and best practices for varying channels (print, multimedia, infographics, web, email, blogs, social media).
- Intermediate to advanced skill working with MS Word, MS Excel, MS PowerPoint, and Adobe Creative Suite (including Photoshop, InDesign, Acrobat and Bridge) and email distribution software.
- Intermediate to advanced working knowledge of digital brand management template platforms (i.e. Canva).
- Intermediate to advanced skill with web search/navigation tools for keyword research, content management systems (CMS) customer relations management systems (CRM) – ideally Salesforce and email service providers.
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