Social Media and Brand Strategy Leader

4 weeks ago

Aurora, Ontario, Canada Treasure Mills Inc. Full time

Social Media and Brand Development Specialist

About Treasure Mills Inc.

Treasure Mills Inc. is a proud family-owned enterprise established in 2003, recognized as a pioneer in North America for its nut and peanut-free products under the School Safe brand. We are dedicated to being the most reliable name in children's snack foods, focusing on sustainable practices that promote healthy lifestyles for families. Our commitment to environmental responsibility is reflected in our 100% recyclable packaging, and we continuously strive to innovate with ethically sourced, natural ingredients that deliver exceptional taste.

Role Overview

We are seeking a knowledgeable and passionate Social Media and Brand Development Specialist to fulfill the following responsibilities:

As a key member of our strategic team, you will engage with a variety of nut-free, peanut-free snack products at Treasure Mills. Your role will involve crafting engaging content and strategic messaging that distinguishes our brands in the marketplace. You will be responsible for ensuring that our most impactful ideas are effectively communicated across social media platforms, utilizing your expertise to reach the appropriate audiences.

In this position, you will be a social media authority, leveraging your understanding of various platforms and audience engagement to promote our delicious snacks effectively. Your insights will guide the creation of proactive social content that resonates with our target demographics. Collaboration with the Sales, Operations, and Leadership teams will be essential to develop a cohesive strategy and tone for our social media presence.

Your contributions will play a vital role in shaping the future of marketing within our dynamic, socially connected industry.

Key Responsibilities

  • Social Strategy: Develop comprehensive briefs and content kick-off documents in collaboration with strategy, media, and creative teams.
  • Social Playbook Management: Collaborate on the creation and ongoing refinement of the brand's social media playbook.
  • Content Planning: Design and maintain social media content calendars that align with relevant brand themes and cultural moments.
  • Content Deployment: Manage the upload of legally approved content to social media channels.
  • Community Engagement: Oversee the brand's social channels, identifying strategic communication opportunities and addressing inbound inquiries.
  • Social Insights: Conduct social media audits and competitive analysis to keep our brands ahead in the market.
  • Platform Expertise: Ensure that creative teams understand the evolving landscape of social media platforms, trends, and audience engagement.
  • Reporting: Work with insights partners to generate actionable social media performance reports.

Qualifications

  • Minimum of 5 years of experience in brand management, social strategy, or a related creative role.
  • Demonstrated success in managing brands with substantial followings, preferably within the food sector.
  • A degree or diploma in marketing, advertising, or a related discipline is preferred.
  • Experience collaborating with creative teams and influencing brand strategy online.
  • Proficient in presentation software (PowerPoint or Keynote) and familiar with insights tools and services.
  • A strong appreciation for social culture, trends, and memes.
  • Experience with social media management platforms is essential.
  • Exceptional presentation and communication skills in collaborative settings.
  • A genuine passion for food and food marketing.

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