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Marketing Insights Analyst

2 months ago

Canada PointClickCare Full time
Marketing Data & Insights Analyst

At PointClickCare, we're seeking a skilled Marketing Data & Insights Analyst to join our team. As a key member of our marketing organization, you will play a critical role in driving business growth through data-driven insights and recommendations.

Key Responsibilities:
  • Develop and implement data analysis strategies to inform marketing decisions and optimize campaign performance.
  • Work closely with cross-functional teams to monitor trends, identify areas for improvement, and provide actionable insights to support business objectives.
  • Track and measure digital performance across multiple channels, ensuring accurate and timely reporting to stakeholders.
  • Partner with marketing functions to ensure compliance with technology integration processes and SLAs, ensuring seamless performance measurement and scalability.
  • Act as a project manager for the marketing analytics team, ensuring up-to-date documentation and data governance.
Requirements:
  • Diploma, degree, or relevant certifications in Data Management, Analytics, Mathematics, and/or Computer Science.
  • 5+ years of Digital B2B Marketing Analytics and/or performance measurement and storytelling reporting experience.
  • Awareness and understanding of current and future industry trends, technology, and best practices related to Buyer Journey Engagement and Lifecycle Marketing Performance.
  • Experience in analyzing content performance and providing insights to optimize content strategy in campaigns.
  • Experience in working with marketing, sales, and SDR teams, with strong presence and presentation skills in a fast-paced environment.
What We Offer:
  • A dynamic and collaborative work environment.
  • Opportunities for professional growth and development.
  • A competitive compensation package.