Event Marketing Specialist

3 hours ago

Toronto, Ontario, Canada Canada Inc. (Platinum Events) Full time
Job Title: Event Marketing Specialist

Canada Inc. (Platinum Events) is seeking a highly skilled Event Marketing Specialist to join our team. As an Event Marketing Specialist, you will be responsible for developing and implementing marketing strategies to promote our events and increase brand awareness.

Key Responsibilities:
  • Develop and implement marketing strategies to promote events and increase brand awareness
  • Evaluate communication strategies and programs to ensure effectiveness
  • Implement communication strategies and programs to achieve marketing goals
  • Oversee the preparation of public written material, including event programs and promotional materials
  • Prepare bibliographies, indexes, reading lists, guides, and other finding aids to support event planning
  • Produce educational and publicity programs and informational materials to engage audiences and promote events
  • Publicize activities, workshops, meetings, and other events to attract attendees and increase brand awareness
  • Supervise staff and train them on marketing and event planning best practices
  • Act as a spokesperson for the organization and respond to written and oral inquiries
  • Conduct public opinion and attitude surveys to inform marketing strategies
  • Design, conduct, and analyze quantitative and qualitative research projects to evaluate marketing effectiveness
  • Conduct online marketing, e-commerce, and website promotions to reach a wider audience
  • Solicit event donors and review bids and negotiate costs to ensure successful event execution
  • Research and design special events programs to engage audiences and promote brand awareness
  • Prepare, present, and manage budgets to ensure successful event execution
  • Plan for required documentation and pre- and post-distribution of documentation (itineraries, evaluations, etc.)
  • Plan for traffic and crowd control and security to ensure a safe and enjoyable event experience
  • Plan for translation and interpretation services to ensure accessibility and inclusivity
  • Plan schedules, goals, and objectives to ensure successful event execution
  • Implement registration systems to track event attendance and engagement
  • Develop policies and procedures and attend to other management responsibilities to ensure a smooth event experience
  • Develop risk management plans to mitigate potential risks and ensure event success
  • Develop financial procedures to ensure accurate and timely financial reporting
  • Confirm and coordinate speakers to ensure engaging and informative content
  • Arrange for shipping, receiving, and storage to ensure smooth event logistics
  • Plan for VIP arrangements to ensure a memorable and enjoyable experience
  • Manage event logistics to ensure a successful and enjoyable event experience
  • Coordinate media services to ensure effective promotion and coverage
  • Coordinate and monitor conference and meeting activities and attend to related details to ensure a successful event experience
  • Recruit, hire, and supervise staff and/or volunteers to ensure a smooth event experience
  • Identify human resources requirements to ensure adequate staffing and support
  • Plan and oversee webinars to engage audiences and promote brand awareness
  • Assist in preparing financial reports to ensure accurate and timely financial reporting
  • Administer revenues and expenditures to ensure accurate and timely financial reporting
Requirements:
  • 1 year to less than 2 years of experience in event marketing, publicity, or a related field
  • Dental plan

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