Product Marketing Specialist

2 weeks ago

Kitchener, Ontario, Canada NAVBLUE, Inc. Full time

About the Role:

We are seeking a highly skilled Product Marketing Specialist to join our team at NAVBLUE, Inc. As a key member of our marketing team, you will be responsible for driving the marketing activities for our Plan & Control and Analyze & Optimize value streams in the Americas region.

Key Responsibilities:

  • Market Intelligence: Provide market and competitor intelligence to support our business targets.
  • Marketing Strategy: Develop and execute marketing strategies to drive business growth and revenue.
  • Product Knowledge: Stay up-to-date with current technology and airline business processes and practices in the market.
  • Communication: Communicate effectively with internal stakeholders, including product managers and sales teams.
  • Analysis: Develop and complete regional market analyses, including competition, current and forecast markets.
  • Go-to-Market Strategies: Support go-to-market strategies, including sales tool-kit, sales force training, and pricing policy development.
  • Pricing Strategy: Support pricing strategy for assigned products and services with regional information.
  • Customer Feedback: Support the NAVBLUE Customer Feedback Loop, including market research, customer focus groups, and user forums.
  • Sales Cycle Support: Support all stages of the sales cycle, including lead qualification, opportunity pursuit planning, and proposal development.
  • Communication Path: Provide a communication path to product managers relating to regional commercial and operational issues.
  • Marketing Content: Provide marketing content and support for press releases, internal/external websites, blogs, social media, trade shows, and events.

Requirements:

  • Education: Bachelor's Degree in Aeronautical Engineering or related field.
  • Experience: 3-5 years of marketing experience, preferably in the aviation industry.
  • Skills: Strong analytical and critical thinking skills, excellent communication and presentation skills, and ability to work effectively in a team environment.
  • Travel: Must be able to travel up to 40% of the time, both domestically and internationally.

What We Offer:

  • Competitive Salary: We offer a competitive salary and benefits package.
  • Opportunities for Growth: We offer opportunities for growth and professional development.
  • Collaborative Environment: We have a collaborative and dynamic work environment.
  • Recognition and Rewards: We offer recognition and rewards for outstanding performance.

How to Apply:

If you are a motivated and experienced marketing professional looking for a new challenge, please submit your application, including your resume and cover letter, to [insert contact information].

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