Director of Product Marketing

1 month ago

Canada Ten Thousand Coffees Full time

We’re Ten Thousand Coffees (10KC), the only all-in-one social learning and mentorship software focused on facilitating workplace connections and conversations that drive performance. Organizations rely on 10KC to build key relationships between employees to transfer critical knowledge and develop new skills resulting in increased innovation, productivity, and retention.


200+ organizations use our platform to connect, develop and engage their employees. Our clients include Fortune 100s like the Royal Bank of Canada (RBC), PwC, Adidas, General Electric (GE), Johnson & Johnson, post-secondary academic institutions across Canada, and diversity networks like Ascend and Black Professionals In Tech Network (BPTN). We have big plans to grow and are building a world-class team to help us achieve our ambitious goals.


10KC is permanently remote and building a digital-first culture. We welcome applications from across Canada.


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The Role

As 10KC’s Director, Product Marketing you’ll blend a knack for uncovering market insights with your expert storytelling skills to position our solution to win in the markets we serve. Reporting to the VP, Product Management you’ll develop a deep understanding of our ideal customer profile, buying group, competitors and the unique value we deliver to help us attract, grow and retain best-fit customers for our business.


In this role you’ll build critical connections across product, marketing, sales, and customer success to influence our go-to-market strategy, identify market opportunities and shape our product roadmap. We’re looking for someone who’s able to find the right balance between strategic planning and execution to help us reach our aggressive growth goals. Product Marketing at 10KC is currently a team of one.


What you’ll do

  • Go-to-market: build close relationships with sales, customer experience, product and marketing to ensure strong cross-functional alignment that supports our GTM motion
  • Market research: perform market, customer and competitor research to produce buyer insights and identify new market opportunities worth exploring
  • Positioning: ensure internal teams are aligned on problems we’re solving, who we’re solving them for and value we’re delivering to our best-fit customers
  • Messaging and storytelling: develop our differentiated point of view in the market and help translate that into compelling content our team can use across the buyer journey
  • Product launches: develop and execute cross-functional launch plans to introduce new product innovations to the market and enable our team to speak confidently about them
  • Customer lifecycle: partner with our customer success and marketing teams to help customers achieve key milestones throughout their journey with us
  • Team enablement: support our sales and customer success enablement strategy and build enablement materials like competitive battlecards, solution briefs, pitch decks etc.
  • Leadership and mentorship: foster a collaborative and high-performing environment, sharing knowledge and experience to help others achieve their career goals
  • Measuring impact: establish measures of success for product marketing and share progress towards them with other teams and leaders across the organization


What you’ll bring

  • A minimum of 8 years experience in B2B SaaS, with at least 5-7 of those years in a Product Marketing role
  • Experience in a small Marketing team, operating as the sole Product Marketer
  • Bachelor’s degree in Marketing, Business, or a related field
  • Proven track record as a PMM leader with examples of go-to-market strategies and product marketing work you’ve delivered in previous roles
  • Highly collaborative team player with a knack for building cross-functional relationships and alignment across teams
  • Strong storytelling skills that show up in clear, compelling written and verbal communications—internally and externally
  • Expert listening and research skills that enable you to distill complex insights into actionable takeaways
  • Customer-centric mindset that ensures the voice of our customers is championed across the organization
  • Highly autonomous, flexible working style that thrives in a fast-paced startup environment that’s always evolving
  • Expert prioritization skills that keep you and your team focused on highest-impact work
  • Experience with or knowledge of the HR tech landscape


The base salary for this role is: CA$165,000 - CA$223,000

We believe in paying top-of-market base salaries to foster a high talent density, meaning we aim to attract and retain the very best people in our field. An individual's base pay is determined by factors including market indicators, geographical location, experience, knowledge, skills, and abilities, as evaluated during the recruitment process.


Equity, Diversity & Inclusion @ 10KC: as a diversity founded and grown company, we’re dedicated to building a diverse and inclusive community - one where employees feel a sense of belonging and are valued for their contributions and the perspectives they bring. We celebrate and support our differences. We welcome new team members who are BIPOC, LGBTQ+, and neurodiverse as a part of our team (and we’ll continue to hire more in 2024). We strongly encourage everyone to apply. Whatever your background, race, creed, sex, gender, orientation, religion, people with living with disabilities, and foreign-born residents - you belong here.


Benefits and Perks

  • Comprehensive total rewards, which may include stock options and variable compensation
  • Wholesome health & dental benefits coverage
  • Employee and family assistance program (support for mental health, family & relationship, child & eldercare, work & career, legal, financial, and more)
  • Flexible, uncapped time off program
  • ​​Parental benefits program
  • Employee connectivity program powered by our software
  • Home office set up allowance
  • Monthly fitness stipend
  • Monthly internet and phone stipend
  • Permanently remote in Canada (with options to work short-term abroad)
  • Flexible working hours to suit your lifestyle and needs

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