Senior Marketing Intelligence Advisor
1 week ago
We are seeking a highly skilled Senior Marketing Intelligence Advisor to join our Martech team at National Bank. As a key member of our team, you will play a critical role in driving business growth through data-driven insights and strategic decision-making.
Key Responsibilities- Analyze data needs of stakeholders and propose solutions that align with the bank's guiding principles.
- Develop and present data-driven insights to influence strategic and operational decisions.
- Collaborate with product owners, business line partners, IT, UX, and business intelligence teams to optimize digital platform and campaign performance.
- Perform high-level impact analyses and make recommendations for change management strategies.
- Effectively document and communicate analyses and recommendations to stakeholders.
Our Digital team is a dynamic and collaborative group of over 300 specialists who work in an agile and proactive manner to seize opportunities and stay at the forefront of technology. As a member of our Martech sector, you will be part of a team of 10 colleagues and report to the Senior Director of Martech Analytics.
What We Offer- A hybrid work environment that promotes work-life balance.
- A flexible and adaptable schedule.
- Access to personalized training programs and development opportunities.
- A comprehensive benefits package, including health and wellness programs, flexible group insurance, and a generous pension plan.
- Minimum of 5 years of experience in using data to argue and convince in a professional context.
- Ability to clearly articulate business implications of data to various audiences.
- Business analysis skills in a technology-driven ecosystem.
- Experience in business process transformation, change management, and continuous improvement.
- Experience in using data analytics tools such as Adobe Analytics, Google Analytics, Snowflake, and Power BI.
English and French are the primary languages required for this role. You will need to communicate effectively with service providers and partners who speak a language other than French.
Skills- Adobe Analytics
- Communication
- Data Analysis
- Digital Analytics
- Digital Marketing
- Empathy
- Google Analytics
- Initiative
- Learning Agility
- Microsoft Power BI
- Performance Marketing
- Resiliency
- Snowflake
- Stakeholder Management
- Teamwork
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