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    About Vista Credit CorpVista Credit Corp is a financial services company that provides innovative solutions to communities and local contractors. Our dealers are experts in the water heater, HVAC, and residential infrastructure sector. With a strong infrastructure fund and a well-capitalized company, we are looking to grow organically, geographically, and...

Marketing Director

2 months ago

Ottawa, Ontario, Canada Vista Credit Corp Full time
Marketing Leadership Opportunity

Vista Credit Corp is seeking a seasoned marketing professional to lead our marketing efforts and drive business growth. As the Head of Marketing, you will be responsible for developing and implementing a comprehensive marketing strategy that aligns with our company's growth priorities.

Key Responsibilities:
  • Develop and execute a cohesive marketing plan to meet strategic goals
  • Collaborate with sales, business development, and operations teams to drive leads and deliver business unit growth objectives
  • Provide visionary leadership to the marketing team, fostering a culture of creativity, collaboration, and excellence
  • Increase company and brand awareness while enhancing customer engagement
  • Manage full-cycle marketing campaigns across web, social media, email, in-person, and influencer channels
  • Craft and execute marketing strategies to support Vista's growth and expansion in current and new markets
  • Identify and develop association membership activation, trade shows, and events to drive sales leads
  • Utilize data and analytics to recommend and execute marketing strategies against thoughtful quantitative KPIs
  • Partner with Senior Management to lead PR and Thought Leadership activities
  • Develop and enhance the Vista Learning Series and Training Programs
  • Optimize SEO and digital platforms

Requirements:

  • 10+ years of marketing experience, ideally B2B based
  • Experience developing multi-channel marketing plans, email, and paid search
  • Strong project management and negotiation skills
  • Advanced experience with digital platforms, including WordPress, Google Analytics, and MS Office Suite