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Marketing Analytics Director
2 months ago
We are seeking a highly skilled Marketing Analytics Director to join our team at ApplyBoard. As a key member of our marketing organization, you will play a pivotal role in shaping our marketing strategy through data-driven insights and advanced analytics.
Key Responsibilities:- Develop and execute the overall marketing analytics strategy in alignment with business objectives, leveraging data to inform marketing strategies and campaigns.
- Lead and mentor a high-performing team of marketing analysts and data scientists, fostering a data-driven culture within the marketing team and the broader organization.
- Collaborate with senior leadership to integrate data insights into broader business strategies, driving the effectiveness and efficiency of our marketing efforts.
- Oversee the collection, analysis, and interpretation of large datasets to inform marketing strategies and campaigns, providing actionable insights to optimize marketing performance across all channels.
- Develop predictive models and advanced analytics to forecast marketing trends and customer behavior, leveraging machine learning and AI to enhance data analysis and campaign personalization.
- Ensure the integrity and accuracy of marketing data through robust data governance practices, evaluating and implementing cutting-edge marketing analytics tools and technologies.
- Define and track key performance indicators (KPIs) to measure the effectiveness of marketing initiatives, conducting A/B testing and other experimental methodologies to improve campaign performance.
- Report on marketing ROI and provide recommendations for continuous improvement, working closely with cross-functional teams to align marketing efforts with business goals.
ApplyBoard empowers students around the world to access the best education, with a strong growth trajectory and a commitment to innovation and excellence. As a five-time consecutive Deloitte Fast 50 and Fast 500 ranked company, we are scaling rapidly and seeking talented individuals to join our team.
We welcome and encourage applications from people with disabilities, and accommodations are available upon request for candidates in all aspects of the hiring and selection process.
