Senior Manager, Analytics, Performance Marketing
2 weeks ago
The Role
As the Senior Manager, Analytics, Performance Marketing, you will lead the day-to-day function of the Performance Marketing D&A squad in support of corporate objectives. You will enable progressive career development and an incredible employee experience for your direct reports.
Key Responsibilities
- Partner and innovate with Digital, Marketing, Technology, and other business leaders to build and manage a performance marketing D&A strategy, roadmap, and prioritized backlog.
- Define measurement strategies to quantify the performance of various Performance Marketing initiatives.
- Leverage descriptive, predictive, and prescriptive methods to provide reliable insights that improve business performance and decision-making.
- Visualize and communicate analyses to the business, including building scalable and insightful reports and dashboards, enabling reliable self-service analytics, and synthesizing and presenting findings at all levels of the department.
- Collaborate closely with stakeholders to translate data requirements into tactically and strategically sound data models and leverage various analytical methods to provide reliable insights.
- Interpret and analyze data using advanced statistical techniques and leveraging tools such as Google Analytics, SQL, Python/R, BigQuery/BigQuery ML, and Google Co-Lab (Notebooks).
Qualifications
The Senior Manager, Analytics, Performance Marketing has:
- Experience in Geo-Experimentation and Incrementality Testing: Candidates should have a strong background in designing and conducting geo-experiments to measure the impact of online advertising.
- Operational Efficiency and Continuous Growth: Commitment to operational efficiency and the ability to identify and implement process and system improvements to drive team and business results.
- Data-Informed Decision Making: Ability to support and champion data-informed decisions within the eCommerce and Performance Marketing teams.
- Collaboration and Leadership: Ability to collaborate fluently with cross-functional partners and effectively lead a team of Data Analysts.
- Background in Paid Media, Performance Marketing, and eCommerce.
Compensation
The typical hiring range for this position is $120,000 - $170,000 CAD per year. The final agreed-upon salary may vary based on factors such as job-related knowledge, skills, and experience. Additionally, this position may be eligible for bonus.
Aritzia's Everyday Luxury compensation package goes beyond the base salary with endless growth and recognition opportunities through our pay-for-performance philosophy. Along with comprehensive benefits, aspirational workspaces, and elevated employee perks and experiences, we provide it all.
Perks
Some of the industry-leading benefits you will receive working at Aritzia:
- Product Discount – Enjoy our famous product discount and exclusive private shopping events.
- A-OK Commissary & Café – Savor Everyday Luxury dining, exclusive to Aritzia, at our in-house bistro and café.
- The SET – Stay fit and healthy at our in-office fitness studio and gym with state-of-the-art equipment, custom-created classes, and optional personal training.
- Aritzia Virtual Wellness – Prioritize your health, happiness, and safety with 24/7 resources to support your wellbeing goals.
- Aspirational Workplace – Work in a space of creativity, productivity, and inspiration, designed to elevate your performance.
- Amenities – Enjoy additional perks like dry-cleaning, hotel and restaurant discounts, self-care promos, and on-site medical care.
About Aritzia
Aritzia is an Equal Employment Opportunity employer. We strive to be inclusive, diverse, and representative of the communities where we work, creating an environment where every person can enjoy a successful career. This commitment applies to all candidates and employees, regardless of race, ethnicity, citizenship, creed, place of origin, religion, sex, gender identity, gender expression, sexual orientation, family status, marital status, disability, age, and any other protected characteristic.
Requests for accommodation due to a disability or any other protected characteristic can be made at any stage of the recruitment process and during employment by contacting our People & Culture Team.
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