Brand Strategist

1 month ago

Toronto, Ontario, Canada Sun Pharmaceutical Industries, Inc. Full time
Job Title: Brand Specialist

At Sun Pharmaceutical Industries, Inc., we are seeking a highly skilled Brand Specialist to lead our marketing efforts and drive business growth.

Key Responsibilities:
  • Develop and execute marketing plans to support key brands and drive revenue growth.
  • Collaborate with Commercial Operations to establish revenue forecasts and optimize promotional tactics.
  • Manage external agency partners to deliver high-quality marketing materials and campaigns.
  • Assist in the design and planning of communication plans to reach target customers through various channels.
  • Conduct market analysis and develop insights to inform marketing strategies.
  • Assist in planning and implementing quantitative and qualitative market research initiatives.
  • Develop and maintain competitor intelligence to inform brand strategy.
  • Establish segment migration plans to drive business growth.
  • Lead positioning establishment for the brand and develop key brand messages.
  • Assist in planning and organizing key promotional stakeholder communication platforms.
Requirements:
  • Graduate of life sciences, such as medicine, nursing, physical therapy, psychology, pharmacy, biology, or medical technology.
  • Preferably additional marketing or business training; MBA ideal.
  • At least 7-10 years of experience in the pharmaceutical industry as a Brand Manager, Sales Representative, or Sales Supervisor.
  • 3-5 years of Brand Management experience, including launching key brands in a local environment.
  • Strong organizational and analytical skills, with excellent communication and digital marketing skills.
  • Ability to work in a specialist area, with strategic thinking and problem-solving skills.
  • Experience working with PAAB regulations, IMC, and local compliance agencies.

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