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Marketing Director

2 months ago

Halifax, Nova Scotia, Canada Armour Group Full time
Associate Director, Marketing

The Armour Group Limited is a leading hospitality, development, and construction company in Atlantic Canada. We are seeking an experienced Associate Director of Marketing to join our team in downtown Halifax.

This role involves developing and executing social media strategies for our restaurants and hospitality outlets. The ideal candidate will have strong leadership skills, creative vision, and the ability to analyze and interpret social media metrics to guide content strategy.

Key Responsibilities:
  • Develop and implement comprehensive social media strategies for multiple restaurant and hospitality brands.
  • Analyze and interpret data to make informed recommendations and adjustments to social media strategies.
  • Oversee and coordinate social media campaigns, ensuring alignment with overall marketing goals.
  • Own each unique brand, understanding audiences, tone, and unique goals.
Content Management:
  • Plan, organize, and manage photo and video shoots, ensuring high-quality visual content that aligns with brand messaging.
  • Recommend and manage collaborations with influencers and media to enhance brand visibility and engagement.
  • Work closely with the hospitality and food & beverage coordinator to ensure cohesive and effective content creation.
  • Communicate effectively with restaurant managers and chefs to understand and promote current needs, promotions, and events.
Requirements:
  • Proven experience in social media management.
  • Strong understanding of social media platforms, particularly Facebook and Instagram, and their respective best practices.
  • Ability to analyze and interpret social media metrics and data.
  • Experience in organizing and managing photo and video shoots.
  • Excellent communication, organizational, and time management skills.
What We Offer:
  • Comprehensive benefits package including Health and Dental Benefits, LTD and Life Insurance.
  • Discounts at selected Queens Marque restaurants.
  • On-site fitness facilities.
  • Opportunity to work with the leader in commercial real estate development in the region.