Senior Director of Media Strategy and Planning

5 days ago

Toronto, Ontario, Canada Klick Full time

About Klick Health

Klick Health is a dynamic and innovative company that is revolutionizing the healthcare communication industry. As a Senior Director, Media Strategy & Integration, you will be at the forefront of our mission to drive impactful media strategies that resonate with both healthcare providers and patients.

Job Details

We are seeking a highly experienced and passionate media strategist to lead the development and execution of integrated media strategies. You will work closely with our media planning teams, research departments, and senior leadership to drive impactful media strategies across multiple channels.

Responsibilities

  • Develop and execute media strategies for healthcare providers and patient segments, ensuring tailored and effective communication approaches.
  • Manage the media pitch process from start to finish, collaborating with internal teams to create compelling, client-focused narratives and strategies.
  • Oversee the execution of cross-channel media planning and optimization efforts, providing strategic guidance and ensuring alignment with client objectives.
  • Collaborate closely with media planning, research, and analytics teams to shape and refine media strategies that drive measurable results.
  • Mentor and develop junior members of the media team, enhancing their skills in strategy, storytelling, and business acumen.
  • Contribute to new business development efforts by leading strategic planning and participating in pitch presentations.
  • Provide thought leadership on media strategy, staying abreast of industry trends and integrating emerging media technologies into our approach.

Qualifications

  • 8-12 years of experience in media strategy, with a proven track record of success in healthcare or pharmaceutical marketing.
  • Strong understanding of HCP and patient media strategies, including segmentation, targeting, and measurement.
  • Experience leading the media pitch process and developing compelling, data-driven narratives.
  • Expertise in cross-channel media planning, including digital, TV, social, and programmatic.
  • Excellent communication and presentation skills, with the ability to articulate complex strategies to both internal teams and clients.
  • Strong leadership and mentoring capabilities, with a focus on developing and nurturing talent.
  • Familiarity with the latest digital media technologies and a passion for leveraging them to drive healthcare communication forward.
  • Ability to manage multiple priorities and projects in a fast-paced, dynamic environment.

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