Senior Marketing Manager

3 weeks ago

Old Toronto, Ontario, Canada Knix Wear Inc. Full time
{"title": "Senior Manager, Integrated Marketing", "description": "Empower Knix's Brand Story

Knix Wear Inc. is a pioneering intimate apparel and activewear brand that's redefining the industry. As a Senior Manager, Integrated Marketing, you'll play a pivotal role in shaping our brand's narrative and driving growth.

Key Responsibilities
  • Develop and execute a comprehensive brand strategy that aligns with Knix's long-term vision.
  • Lead the planning and execution of integrated marketing campaigns across multiple channels, including digital, social, and retail.
  • Collaborate with cross-functional teams to drive brand awareness, customer engagement, and sales.
  • Analyze campaign performance and provide data-driven insights to inform future marketing strategies.
  • Build and maintain relationships with internal stakeholders, including the Senior Director of Brand Strategy.
Requirements
  • 5+ years of experience in integrated marketing or a related field.
  • Proven track record of developing and executing successful brand strategies.
  • Strong understanding of brand development foundations, including positioning, identity, and narrative.
  • Ability to analyze data and provide actionable insights.
  • Excellent communication and collaboration skills.
About Knix

Knix Wear Inc. is a purpose-driven company that's passionate about empowering women to be unapologetically free. We're committed to creating a workplace culture that's inclusive, equitable, and supportive.

We're an equal opportunity employer and welcome applications from diverse candidates. If you're passionate about marketing, brand strategy, and making a meaningful impact, we'd love to hear from you.

", "lang_code": "en"}

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